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“dr jillian ney”

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  • Advanced Marketing Management

    Principles, Skills and Tools

    by Dr Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis, Dr Jillian Ney ...
    Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing ... Read more

    $53.99 USD