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Trade Shows

Marketing your business in less than thirty seconds

by Donna Dahl ...

Your trade show presentation is up and ready. The first round of traffic is about to arrive. You move across the aisle and survey your booth. What does your visitor have to do to self-qualify? How does your visitor decide that your tradeshow exhibit is worthy of exploration? Time is a factor. Your visitor is allowing mere seconds to size up your display. Is your presentation creating a positive ... Read more

$3.66 USD

Your trade show presentation is up and ready. The first round of traffic is about to arrive. You move across the aisle and survey your booth. What does your visitor have to do to self-qualify? How does your visitor decide that your tradeshow exhibit is worthy of exploration? Time is a factor. Your visitor is allowing mere seconds to size up your display. Is your presentation creating a positive
... Read more
Lessons I learned from the Tortoise

Reflections on speed, tenacity and competition in life and business

by Donna Dahl ...

Whatever your goal, you're in a race from the very day you decide to pursue that goal. You may have a game plan or you may be making it up as you go along. Regardless of your strategy - fast or slow, tenacious or sproadic - you will reach a "finish line" at some point. Why not take the best parts of both the Tortoise and the Hare and make them part of your own winning game plan! Employ them as you ... Read more

$3.13 USD

Whatever your goal, you're in a race from the very day you decide to pursue that goal. You may have a game plan or you may be making it up as you go along. Regardless of your strategy - fast or slow, tenacious or sproadic - you will reach a "finish line" at some point. Why not take the best parts of both the Tortoise and the Hare and make them part of your own winning game plan! Employ them as you
... Read more

Copywriting That Works:

Bright Ideas to Help You Inform, Persuade, Motivate and Sell!

by Paul Lima ...

Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell. If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. It will guide you through the process of producing copy that works - no matter your objective or target market. From branding to hard sell, from newspaper and ... Read more

$0.99 USD or Free with Kobo Plus

Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell. If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. It will guide you through the process of producing copy that works - no matter your objective or target market. From branding to hard sell, from newspaper and
... Read more
The 10X Rule

The Only Difference Between Success and Failure

by Grant Cardone ...

Achieve "Massive Action" results and accomplish your business dreams!While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees ... Read more

$16.00 USD

Achieve "Massive Action" results and accomplish your business dreams!While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees
... Read more
Fascinate

Your 7 Triggers to Persuasion and Captivation

by Sally Hogshead ...

"Fascination . . . the most powerful of product attachments . . . this pioneering book helps us approach . . . the concept in a thoughtful . . . practical manner." —Tom Peters, national bestselling author of In Search of ExcellenceIn an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete ... Read more

$14.39 USD or Free with Kobo Plus

Also available as: Audiobook

"Fascination . . . the most powerful of product attachments . . . this pioneering book helps us approach . . . the concept in a thoughtful . . . practical manner." —Tom Peters, national bestselling author of In Search of ExcellenceIn an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete
... Read more

Also available as: Audiobook
Think Big

Make It Happen in Business and Life

by Donald J. Trump, Bill Zanker ...

In this inspiring success guide, the former president and business icon teaches readers to achieve their dreams.Donald J. Trump is the very definition of the American success story. American president, reality-television star, and developer of some of the planet's most prestigious real estate, he's also become one of the world's wealthiest men.Trump is a living example of how thinking BIG and ... Read more

$14.39 USD or Free with Kobo Plus

In this inspiring success guide, the former president and business icon teaches readers to achieve their dreams.Donald J. Trump is the very definition of the American success story. American president, reality-television star, and developer of some of the planet's most prestigious real estate, he's also become one of the world's wealthiest men.Trump is a living example of how thinking BIG and
... Read more
The Winning Factor

Inspire Gold-Medal Performance in Your Employees

by Peter Jensen ...

Drawing from his experience training both Olympic athletes and Fortune 500 executives, Peter Jensen explains how to apply world-class coaching practices to the everyday business realm and--most importantly--ignite for others the inner passion and resolve required to succeed. The Winning Factor does this by teaching readers how to manage themselves, build trust, use imagery, overcome blocks, and ... Read more

$1.99 USD

Drawing from his experience training both Olympic athletes and Fortune 500 executives, Peter Jensen explains how to apply world-class coaching practices to the everyday business realm and--most importantly--ignite for others the inner passion and resolve required to succeed. The Winning Factor does this by teaching readers how to manage themselves, build trust, use imagery, overcome blocks, and
... Read more
Fascinate

How to Make Your Brand Impossible to Resist

by Sally Hogshead ...

The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction.Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there's the most important question of all: How can your ... Read more

$18.79 USD or Free with Kobo Plus

The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction.Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there's the most important question of all: How can your
... Read more
Looptail

How One Company Changed the World by Reinventing Business

by Bruce Poon Tip ...

This book combines an extraordinary first-person account of an entrepreneurial instinct to start and develop a highly-successful international travel adventure company and reveals unusual management secrets that not only keep employees fully engaged but also keep customers extremely happy.After being fired from McDonald's as a teenager, Poon Tip decided that if he wanted to be successful in life, ... Read more

$14.99 USD

Also available as: Audiobook

This book combines an extraordinary first-person account of an entrepreneurial instinct to start and develop a highly-successful international travel adventure company and reveals unusual management secrets that not only keep employees fully engaged but also keep customers extremely happy.After being fired from McDonald's as a teenager, Poon Tip decided that if he wanted to be successful in life,
... Read more

Also available as: Audiobook
If You're So Smart, Why Aren't You Happy?

by Raj Raghunathan ...

**The first book by the creator of COURSERA®'s most popular online course in 2015, "A Life of Happiness and Fulfillment"Could the same traits that drive your career success also be keeping you from being happier?**Fifteen years after getting his MBA, Raj Raghunathan spent some time with his old classmates. He noticed that though they’d all done well, there didn’t appear to be much correlation ... Read more

$13.99 USD

Also available as: Audiobook

**The first book by the creator of COURSERA®'s most popular online course in 2015, "A Life of Happiness and Fulfillment"Could the same traits that drive your career success also be keeping you from being happier?**Fifteen years after getting his MBA, Raj Raghunathan spent some time with his old classmates. He noticed that though they’d all done well, there didn’t appear to be much correlation
... Read more

Also available as: Audiobook
Buzzmarketing

Get People to Talk About Your Stuff

by Mark Hughes ...

"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice CreamThese days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.Mark Hughes has written a breakthrough guide to the art of ... Read more

$4.99 USD

"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice CreamThese days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.Mark Hughes has written a breakthrough guide to the art of
... Read more
As We Speak

How to Make Your Point and Have It Stick

by Peter Meyers, Shann Nix ...

The world is full of brilliant people whose ideas are never heard. This book is designed to make sure that you’re not one of them.Even for the most self-confident among us, public speaking can be a nerve-racking ordeal. Whether we are speaking to a large audience, within a group, or in a one-on-one conversation, the way in which we communicate ideas, as much as the ideas themselves, can determine ... Read more

$14.99 USD

Also available as: Audiobook

The world is full of brilliant people whose ideas are never heard. This book is designed to make sure that you’re not one of them.Even for the most self-confident among us, public speaking can be a nerve-racking ordeal. Whether we are speaking to a large audience, within a group, or in a one-on-one conversation, the way in which we communicate ideas, as much as the ideas themselves, can determine
... Read more

Also available as: Audiobook

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Trade Shows

Lessons I learned from the Tortoise

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Copywriting That Works:

The 10X Rule

Fascinate

Think Big

The Winning Factor

Fascinate

Looptail

If You're So Smart, Why Aren't You Happy?

Buzzmarketing

As We Speak

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