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“donald self”

Showing 1 - 12 of 12 results for “donald self”
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  • Alcoholism Treatment Marketing

    Beyond T.V. Ads and Speeches

    by Donald Self ...
    The annual economic burden of alcohol abuse in the United States is staggering, yet the alcoholism treatment industry has been historically plagued by governmental regulations, moral crusades, advocacy of specific treatment approaches, and a lack of marketing knowledge. Here is the first focused set of research on the marketing of alcoholism treatment services. The authors of this much-needed ... Read more

    $87.99 USD

  • Marketing University Outreach Programs

    by Ralph S Foster, William I Sauser, Donald Self ...
    Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians’ fears of marketing by showing them a contemporary ... Read more

    $70.99 USD

  • Marketing Communications for Local Nonprofit Organizations

    Targets and Tools

    by Teri Kline Henley, Walter W Wymer, Jr, Donald Self ...
    Help your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets ... Read more

    $59.99 USD

  • Public Mental Health Marketing

    Developing a Consumer Attitude

    by Donald Self ...
    Here is a diverse compilation of current knowledge in public mental health marketing. A balanced collection of both research and how-to chapters, Public Mental Health Marketing helps practitioners and researchers learn to target specific groups more effectively, increasing their marketing effectiveness to benefit both mental health agencies and the people they serve. It presents a cross section of ... Read more

    $49.99 USD

  • Marketing for Health and Wellness Programs

    by James Busbin, Donald Self ...
    Learn useful strategies for marketing health and wellness programs. This important new book presents a cross-section of current research and commentary on wellness and prevention issues. The 17 authors--representing 11 different institutions--are some of the most active health care consultants in the academic community. They discuss studies for hospital based programs, workplace programs, and ... Read more

    $48.99 USD

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  • The Corporate University Handbook

    Designing, Managing, and Growing a Successful Program

    by Mark D. Allen ...
    This comprehensive handbook is a valuable resource for companies of all sizes who are considering (or already developing) enhanced professional learning programs.Often working in conjunction with traditional educational institutions, they boast cream-of-the-crop faculty from the academic and business communities. Once the province of only the largest corporations, corporate universities are fast ... Read more

    $9.99 USD

  • The Volunteer Management Handbook

    Leadership Strategies for Success

    Edited by Tracy D. Connors ...
    Series Book 235 - Wiley Nonprofit Law, Finance and Management Series
    Completely revised and expanded, the ultimate guide to starting—and keeping—an active and effective volunteer programDrawing on the experience and expertise of recognized authorities on nonprofit organizations, The Volunteer Management Handbook, Second Edition is the only guide you need for establishing and maintaining an active and effective volunteer program. Written by nonprofit leader Tracy ... Read more

    $62.00 USD

  • The Encyclopedia of Human Resource Management, Volume 1

    Short Entries

    by Robert K. Prescott ...
    The three volumes in The Encyclopedia of Human Resource Management offer a comprehensive review of the essential issues and most important information available on the topic. Each volume in the encyclopedia contains contributions from some of the most celebrated names in the field of human resource management (HRM) and addresses the myriad challenges faced by today's human resource professionals ... Read more

    $154.00 USD

  • The Wiley Guide to Project Organization and Project Management Competencies

    Edited by Jeffrey K. Pinto, Peter W. G. Morris ...
    Series Book 8 - The Wiley Guides to the Management of Projects
    THE WILEY GUIDE TO Project Organization & Project Management CompetenciesA guide to the human factors in project management: knowledge, learning, and maturityTHE WILEY GUIDES TO THE MANAGEMENT OF PROJECTS address critical, need-to-know information that will help professionals successfully manage projects in most businesses and help students learn the best practices of the industry. They contain ... Read more

    $67.00 USD

  • Managing Nonprofit Organizations

    by Mary Tschirhart, Wolfgang Bielefeld ...
    Managing Nonprofit OrganizationsManaging Nonprofit Organizations offers a comprehensive treatment of the key topics in nonprofit management for practitioners, professors, and students in both graduate and undergraduate courses. The first of its kind, this volume will serve as both text and handbook and will be supplemented with online materials and additional cases. Tschirhart and Bielefeld, two ... Read more

    $73.00 USD

  • Invaluable Knowledge

    Securing Your Company's Technical Expertise

    by William Rothwell ...
    As organizations face a loss of people due to retirement, resignation, or disability, leaders are paying more attention to their talent management strategies, from grooming internal successors to aggressively recruiting from their competitors. The need is most acute in technical and other “knowledge” areas, where the loss of a particular skill set demands an equally focused response. Invaluable ... Read more

    $9.49 USD

  • Handbook of Market Segmentation

    Strategic Targeting for Business and Technology Firms, Third Edition

    by Art Weinstein ...
    Develop a successful strategy for segmenting high-tech and industrial markets!Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about ... Read more

    $70.99 USD