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  • The K-Pop Content Strategy

    Marketing Models for Creative Success

    by Dominique Falla ...
    Series series Routledge Focus on Business and Management
    In an era where digital algorithms dictate visibility, creative professionals are struggling to attract audiences and sustain long-term careers. Yet, K-pop has seemingly mastered the art of digital engagement, successfully leveraged global fandoms, and bypassed traditional media gatekeepers. This book explores how K-pop’s strategic approach to content creation can serve as a model for creatives ... Read more

    $31.99 USD

    PRE-ORDER