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The Future of Online Targeting

Driving Sustainable Growth with First‑Party Data

by Jonas Rashedi, Dirk Rohweder ...

Series series Business and Management (R0)
This book examines the transformation of online targeting in a world of increasing privacy regulation, declining third-party identifiers, and growing reliance on first-party data. It provides practical guidance for marketers, technology teams, and decision makers who need to build sustainable digital advertising and data strategies.The authors explain how organizations can develop privacy ... Read more

$62.99 USD

This book examines the transformation of online targeting in a world of increasing privacy regulation, declining third-party identifiers, and growing reliance on first-party data. It provides practical guidance for marketers, technology teams, and decision makers who need to build sustainable digital advertising and data strategies.The authors explain how organizations can develop privacy
... Read more

User Stories Applied: For Agile Software Development

For Agile Software Development

by Mike Cohn ...

Series series Addison-Wesley Signature Series (Beck)
Thoroughly reviewed and eagerly anticipated by the agile community, User Stories Applied offers a requirements process that saves time, eliminates rework, and leads directly to better software.The best way to build software that meets users' needs is to begin with "user stories": simple, clear, brief descriptions of functionality that will be valuable to real users. In User Stories Applied, Mike ... Read more

$47.69 USD

Thoroughly reviewed and eagerly anticipated by the agile community, User Stories Applied offers a requirements process that saves time, eliminates rework, and leads directly to better software.The best way to build software that meets users' needs is to begin with "user stories": simple, clear, brief descriptions of functionality that will be valuable to real users. In User Stories Applied, Mike
... Read more
Data Warehousing For Dummies

by Thomas C. Hammergren ...

Data warehousing is one of the hottest business topics, and there’s more to understanding data warehousing technologies than you might think. Find out the basics of data warehousing and how it facilitates data mining and business intelligence with Data Warehousing For Dummies, 2nd Edition.Data is probably your company’s most important asset, so your data warehouse should serve your needs. The ... Read more

$24.00 USD

Data warehousing is one of the hottest business topics, and there’s more to understanding data warehousing technologies than you might think. Find out the basics of data warehousing and how it facilitates data mining and business intelligence with Data Warehousing For Dummies, 2nd Edition.Data is probably your company’s most important asset, so your data warehouse should serve your needs. The
... Read more
The Accidental Taxonomist

by Heather Hedden ...

The Accidental Taxonomist is the most comprehensive guide available to the art and science of building information taxonomies. Heather Hedden—a leading taxonomy expert and instructor—walks readers through the process, displaying her trademark ability to present highly technical information in straightforward, comprehensible English. In this fully revised second edition, Hedden provides updates on ... Read more

$19.99 USD or Free with Kobo Plus

The Accidental Taxonomist is the most comprehensive guide available to the art and science of building information taxonomies. Heather Hedden—a leading taxonomy expert and instructor—walks readers through the process, displaying her trademark ability to present highly technical information in straightforward, comprehensible English. In this fully revised second edition, Hedden provides updates on
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Sap: How to Write a Report Functional Specification

A Consultant's Guide to the Secrets of Effective Functional Spec Writing Including Examples and a Downloadable Template

by Linda R. Timms ...

Author Linda Timms goes beyond the standard consulting guide to bring you constructive reliable advice for delivering effective, complete, professional functional specs on time. Filled with plain English, real-world examples, hints and tips, SAP: How to Write a Report Functional Specification provides the secrets you need to make a daunting task achievable. Whether you are a SAP project team ... Read more

$4.99 USD

Author Linda Timms goes beyond the standard consulting guide to bring you constructive reliable advice for delivering effective, complete, professional functional specs on time. Filled with plain English, real-world examples, hints and tips, SAP: How to Write a Report Functional Specification provides the secrets you need to make a daunting task achievable. Whether you are a SAP project team
... Read more
ERP Implementation

by Shyamala Nemana ...

The initials ERP originated as an extension of MRP (material requirements planning; later manufacturing resource planning) and CIM (Computer Integrated Manufacturing). It was introduced by research and analysis firm Gartner in 1990. ERP systems now attempt to cover all core functions of an enterprise, regardless of the organization's business or charter. These systems can now be found in non ... Read more

$22.99 USD or Free with Kobo Plus

The initials ERP originated as an extension of MRP (material requirements planning; later manufacturing resource planning) and CIM (Computer Integrated Manufacturing). It was introduced by research and analysis firm Gartner in 1990. ERP systems now attempt to cover all core functions of an enterprise, regardless of the organization's business or charter. These systems can now be found in non
... Read more
Applied Software Project Management

by Andrew Stellman, Jennifer Greene ...

"If you're looking for solid, easy-to-follow advice on estimation, requirements gathering, managing change, and more, you can stop now: this is the book for you." --Scott Berkun, Author of The Art of Project ManagementWhat makes software projects succeed? It takes more than a good idea and a team of talented programmers. A project manager needs to know how to guide the team through the entire ... Read more

$23.09 USD

"If you're looking for solid, easy-to-follow advice on estimation, requirements gathering, managing change, and more, you can stop now: this is the book for you." --Scott Berkun, Author of The Art of Project ManagementWhat makes software projects succeed? It takes more than a good idea and a team of talented programmers. A project manager needs to know how to guide the team through the entire
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So You Want To Be A DBA?

by jseymour45 ...

Most businesses should not be without an experienced database administrator (dba). Why? Without a professional and experienced DBA (or more than one) you will be closing your business and possibly be paying court awards.Use this book and learn really what a DBA is and what a DBA does.Jim Seymour in his new book, "So You Want To Be A DBA?", logically leads the reader to see who a DBA is, what a DBA ... Read more

$9.99 USD or Free with Kobo Plus

Most businesses should not be without an experienced database administrator (dba). Why? Without a professional and experienced DBA (or more than one) you will be closing your business and possibly be paying court awards.Use this book and learn really what a DBA is and what a DBA does.Jim Seymour in his new book, "So You Want To Be A DBA?", logically leads the reader to see who a DBA is, what a DBA
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Artificial Intelligence for Business Analytics

Algorithms, Platforms and Application Scenarios

by Felix Weber ...

Series series Computer Science (R0)
While methods of artificial intelligence (AI) were until a few years ago exclusively a topic of scientific discussions, today they are increasingly finding their way into products of everyday life. At the same time, the amount of data produced and available is growing due to increasing digitalization, the integration of digital measurement and control systems, and automatic exchange between ... Read more

$71.99 USD

While methods of artificial intelligence (AI) were until a few years ago exclusively a topic of scientific discussions, today they are increasingly finding their way into products of everyday life. At the same time, the amount of data produced and available is growing due to increasing digitalization, the integration of digital measurement and control systems, and automatic exchange between
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The Language of Content Strategy

by Scott Abel, Rahel Anne Bailie ...

The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowleEA Digital (delivered electronically)e, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies with the broad area of content ... Read more

$14.49 USD

The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowleEA Digital (delivered electronically)e, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies with the broad area of content
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Technical Writing for Software User Documentation

by Alan Andrew ...

This book was written as a guide for the self-employed, independent, freelance Technical Writer to help manage the process of being a Technical Writer, the project methodology, the lifecycle and writing strategy for creating software user documentation including the areas of marketing, project management, planning, design, and production. As a writer of software instruction, you should find this ... Read more

$9.99 USD or Free with Kobo Plus

This book was written as a guide for the self-employed, independent, freelance Technical Writer to help manage the process of being a Technical Writer, the project methodology, the lifecycle and writing strategy for creating software user documentation including the areas of marketing, project management, planning, design, and production. As a writer of software instruction, you should find this
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The LMS Guidebook

Learning Management Systems Demystified

by Steven D. Foreman ...

Select, Implement, and Operate the Perfect LMSIf you need to manage training and education programs for employees, customers, or students, you need an LMS. Don’t waste time and money picking the wrong one.The LMS Guidebook gets to the core of what an LMS does and how it works. This book tackles the urgent challenges you will face when putting an LMS in place: Which features are must-haves? What ... Read more

$26.69 USD or Free with Kobo Plus

Select, Implement, and Operate the Perfect LMSIf you need to manage training and education programs for employees, customers, or students, you need an LMS. Don’t waste time and money picking the wrong one.The LMS Guidebook gets to the core of what an LMS does and how it works. This book tackles the urgent challenges you will face when putting an LMS in place: Which features are must-haves? What
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People who read this also enjoyed

User Stories Applied: For Agile Software Development

Data Warehousing For Dummies

The Accidental Taxonomist

Sap: How to Write a Report Functional Specification

ERP Implementation

Applied Software Project Management

So You Want To Be A DBA?

Artificial Intelligence for Business Analytics

The Language of Content Strategy

Technical Writing for Software User Documentation

The LMS Guidebook

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