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“devora rogers”

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  • Influencing Shopper Decisions

    Unleash the Power of Your Brand to Win Customers

    by Rebecca Brooks, Devora Rogers ...
    Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say "yes" in an increasingly complex, fragmented and fast-changing world?Constant change, rapid innovation, category disruptors, rising shopper expectations and new access to goods and services have made ... Read more

    $35.09 USD