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Showing 1 - 12 of 12 results for “dejan vercic”
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  • AI and Strategic Communication

    Edited by Yang Cheng, Dejan Verčič ...
    Provides an essential guide to AI's impact on PR practices, ethics, and societal implicationsAs AI technologies continue to evolve, communication professionals must understand their profound effects on media relations, activism, and digital engagement. AI and Strategic Communication: Navigating the Future offers a comprehensive exploration of AI's role in reshaping public relations, bringing ... Read more

    $41.00 USD

  • Internal Communication and Employer Brands

    by Ana Tkalac Verčič, Dejan Verčič, Anja Špoljarić ...
    Series series Routledge Research in Public Relations
    This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it.Internal communication is the management of communication between an organization and its members to inform, motivate, engage, and cocreate meanings to make organizations more effective. The book presents key concepts defining ... Read more

    $57.99 USD

  • The Global Public Relations Handbook

    Theory, Research, and Practice

    Edited by Krishnamurthy Sriramesh, Dejan Verčič ...
    In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners.This edition's 28 essays in three sections take into account changes in the global communication landscape especially in ... Read more

    $126.99 USD

  • Future Directions of Strategic Communication

    Edited by Howard Nothhaft, Kelly Page Werder, Dejan Verčič, Ansgar Zerfass ...
    This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is ... Read more

    $60.99 USD

  • Communication Excellence

    How to Develop, Manage and Lead Exceptional Communications

    by Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven ...
    Series series Business and Management (R0)
    Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering ... Read more

    $31.49 USD

  • Experiencing Public Relations

    International Voices

    Edited by Elizabeth Bridgen, Dejan Verčič ...
    Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it is defined at a theoretical level, compared to how it is lived and represented in the real world.Chapters feature work ... Read more

    $55.99 USD

  • Culture and Public Relations

    Edited by Krishnamurthy Sriramesh, Dejan Vercic ...
    Series series Routledge Communication Series
    Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and ... Read more

    $79.99 USD

  • Perspectives on Public Relations Research

    by Danny Moss, Dejan Vercic, Gary Warnaby ...
    Series series Routledge Advances in Management and Business Studies
    The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and ... Read more

    $79.99 USD

  • Public Relations Metrics

    Research and Evaluation

    Edited by Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic ...
    Series series Routledge Communication Series
    Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented. ... Read more

    $76.99 USD

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  • The Routledge Handbook of Critical Public Relations

    Edited by Jacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field.Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and ... Read more

    $106.99 USD

  • How to Get Free Publicity

    by Linda McDermott ...
    You will learn that it can be surprisingly easy to get yourself free exposure in many quality and targeted publications. With clear guidelines, a powerful objective and creative thinking the world is yours for the taking. This book, once described in a review as 'deceptively simple' has no-nonsense information that is on target.If you have tried to gain free publicity and failed you need a better ... Read more

    $1.99 USD or Free with Kobo Plus

  • Public Innovation and Digital Transformation

    Edited by Hannele Väyrynen, Nina Helander, Harri Jalonen ...
    Series series Routledge Studies in Innovation, Organizations and Technology
    Public innovation and digitalization are reshaping organizations and society in various ways and within multiple fields, as innovations are essential in transforming our world and addressing global sustainability and development challenges. This book addresses the fascinating relationship of these two contemporary topics and explores the role of digital transformation in promoting public ... Read more

    Free