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  • Cliques and Capitalism

    A Modern Networked Theory of the Firm

    Series series Economics and Finance (R0)
    De Lange suggests a new contextually linked building block model to develop theories of the firm in the field of strategy and organizations. Using this approach, she proposes two models: one that is a realistic American version and another that is a futuristic sustainable model. Both are new networked models that integrate current theories; a review of international corporate governance supports ... Read more

    $49.99 USD

  • Power and Influence

    The Embeddedness of Nations

    Series series Business and Management (R0)
    This book investigates whether and why social structure influences cooperative organizational strategic decision making in an international relations context. It looks in particular at the United Nations General Assembly (UNGA). ... Read more

    $49.99 USD

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  • Buyology

    Truth and Lies About Why We Buy

    NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge ... Read more

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  • Pre-Suasion

    A Revolutionary Way to Influence and Persuade

    The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and ... Read more

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  • Deluxe

    How Luxury Lost Its Luster

    by Dana Thomas ...
    **NEW YORK TIMES BESTSELLER • A hard-hitting behind-the-scenes look at how luxury fashion went global, revealing manufacturing secrets that Prada, Gucci, and Burberry don’t want you to know“Fascinating . . . The story of luxury goods today is really about globalization, capitalization, class, and culture.”—Fareed Zakaria, Newsweek“What Fast Food Nation did for food service, this book does for ... Read more

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  • Foolproof

    Why Safety Can Be Dangerous and How Danger Makes Us Safe

    by Greg Ip ...
    How the very things we create to protect ourselves, like money market funds or anti-lock brakes, end up being the biggest threats to our safety and wellbeing.We have learned a staggering amount about human nature and disaster -- yet we keep having car crashes, floods, and financial crises. Partly this is because the success we have at making life safer enables us to take bigger risks. As our ... Read more

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  • A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

    The First How-To Strategy Guide to Transmedia Storytelling“Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."—David Gale, Executive Vice President, MTV Cross Media ... Read more

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  • Affluenza

    How Overconsumption Is Killing Us—and How to Fight Back

    A "witty yet hard-hitting" look at the symptoms, causes, and cures for America's addiction to buying more stuff ( Library Journal).NEW EDITION, REVISED AND UPDATEDaffluenza, n. a painful, contagious, socially transmitted condition of overload, debt, anxiety, and waste resulting from the dogged pursuit of more.We tried to warn you! The 2008 economic collapse proved how resilient and dangerous ... Read more

    $12.99 USD or Free with Kobo Plus

  • Behavioural Economics

    A Very Short Introduction

    Series series Very Short Introductions
    Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the ... Read more

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  • The Happiness Industry

    How the Government and Big Business Sold us Well-Being

    “Deeply researched and pithily argued.” —New York Magazine“A brilliant, and sometimes eerie, dissection” of ‘the science of happiness’ and the modern-day commercialization of our most private emotions (Vice)Why are we so obsessed with measuring happiness?In winter 2014, a Tibetan monk lectured the world leaders gathered at Davos on the importance of Happiness. The recent DSM-5, the manual ... ... Read more

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    Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Special from Portfolio)

    How real estate professionals can build trust and dominate their competition by creating truly useful marketing.Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently ... Read more

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