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Showing 1 - 12 of 566 results for “david m jones”
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  • What's in a Name?

    Advertising and the Concept of Brands

    by David M Jones, Jan S. Slater ...
    This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing ... Read more

    $73.99 USD

  • When Ads Work

    New Proof That Advertising Triggers Sales

    by David M Jones ...
    The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for ... Read more

    $91.99 USD

  • Education and Society in the New Russia

    by David M Jones ...
    This survey of the changes in education and socialization in the former USSR examines the institutions that are shaping the first post-Soviet generation. Chapters provide reports on such questions as diversification and the development of independent schools, curriculum reform and democratization. ... Read more

    $40.99 USD

  • Basic Principles of Civil Law in China

    by David M Jones ...
    This is an abridged translation of the principal Chinese textbook on civil law, which was published as part of the restructuring of China's legal system following the Third Plenum of the Chinese Communist Party in late 1978. Because the closest thing China has to a civil code - the General Provisions of Civil Law enacted in 1986 - is very incomplete, this treatise is an authoritative source on the ... Read more

    $234.99 USD

  • A Front Row Seat at the End of History

    The untimely essays of David Martin Jones and M.L.R. Smith, 1999-2024

    by David Martin Jones ...
    For over 25 years the essays by David Martin Jones and M.L.R. Smith critiqued the ideology of the 'end of history'. This belief, popular after the Cold War, assumed the West had 'won' and that the world would naturally converge towards liberal democracy. However, Jones and Smith, based initially on their experiences in Southeast Asia in the 1990s, challenged this idea, observing ethno-religious ... Read more

    $11.39 USD

  • Audiobook

    Miss Universe

    by David M. Jones ...
    Narrated by Rachel Leblang ...

    Unabridged

    9 hours 53 min

    The aliens came to Earth with a threat and an offer. We must cease and desist all use of the name Miss Universe for our Earthbound pageants. But we are invited to send one candidate to compete in the real Miss Universe pageant on a planet thousands of light years away. Karly Matthews, a renowned geneticist, is chosen to accompany Earth's delegate and train her in the skills she will need to ... Read more

    $20.99 USD or Free with Kobo Plus

  • The Great Market Debate in Soviet Economics: An Anthology

    An Anthology

    by David M Jones, William Moskoff ...
    The most agonizing and protracted of all the Soviet reform debates has been the debate over economic reform. This anthology of essays and roundtables from party, professional and literary journals surveys the key issues in the market debate. ... Read more

    $45.99 USD

  • The Importance of Binaries in the Formation and Evolution of Planetary Nebulae

    by Henri M. J. Boffin, David Jones ...
    Series series Physics and Astronomy (R0)
    It is now clear that a binary evolutionary pathway is responsible for a significant fraction of all planetary nebulae, with some authors even going so far as to claim that binarity may be a near requirement for the formation of an observable nebula. This has led to the requirement that textbooks most likely need to be rewritten. Building upon the review of Jones and Boffin in Nature Astronomy ... Read more

    $58.49 USD

  • The Political Impossibility of Modern Counterinsurgency

    Strategic Problems, Puzzles, and Paradoxes

    by M.L.R. Smith, David Jones ...
    Series series Columbia Studies in Terrorism and Irregular Warfare
    The counterinsurgency (COIN) paradigm dominates military and political conduct in contemporary Western strategic thought. It assumes future wars will unfold as "low intensity" conflicts within rather than between states, requiring specialized military training and techniques. COIN is understood as a logical, effective, and democratically palatable method for confronting insurgency—a discrete set ... Read more

    $53.99 USD

  • The Course of Human History:

    Civilization and Social Process

    by Johan Goudsblom, David M Jones, Stephen Mennell ...
    This text explores four major features of human society in their ecological and historical context: the origins of priests and organised religion; the rise of military men in an agrarian society; economic expansion and growth; and civilising and decivilising trends over time. ... Read more

    $60.99 USD

  • Growing Up Postmodern

    Neoliberalism and the War on the Young

    by Jennifer Drake, Margaret Henderson, Angela E. Hubler, David M. Jones, Elizabeth Kleinfeld, Andrew Kurtz, Bill Osgerby, Jerry Phillips, Tim Scheie, Gary L. Smith, Astra Taylor, Henry A. Giroux ...
    Series series Culture and Politics Series
    This collection takes its inspiration from Paul Goodman's Growing Up Absurd, a landmark critique of American culture at the end of the 1950s. Goodman called for a revival of social investment in urban planning, public welfare, workplace democracy, free speech, racial harmony, sexual freedom, popular culture, and education to produce a society that could inspire young people, and an adult society ... Read more

    $49.39 USD

  • Audiobook

    Work Without the Worker

    Labour in the Age of Platform Capitalism

    by Phil M. Jones ...
    Narrated by David Vickery ...

    Unabridged

    3 hours 39 min

    An accessible analysis of the new forms of work whose seismic changes will increasingly determine the future of capitalismAutomation and the decline in industrial employment have lead to rising fears of a workless future. But what happens when your work itself is the thing that will make your job obsolete?In the past few years, online crowdworking platforms—like Amazon's Mechanical Turk and ... Read more

    Was $15.99 USD Now $13.99 USD or Free with Kobo Plus

    Also available as: eBook

    Also available as: eBook