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“david jobber”

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  • Selling and Sales Management

    by David Jobber, Geoffrey Lancaster, Kenneth Le Meunier-Fitzhugh ...
    This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include ... Read more

    $48.99 USD