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“david e koranda”

Showing 1 - 12 of 12 results for “david e koranda”
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  • Advertising Media Planning

    A Brand Management Approach

    by Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer ...
    Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication ... Read more

    $76.99 USD

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  • Never Cold Call Again

    Achieve Sales Greatness Without Cold Calling

    by Frank J. Rumbauskas Jr. ...
    "Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."**- Jeffrey Gitomer, Author, Little Red Book of Selling**"You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold ... Read more

    $12.00 USD

  • Duct Tape Marketing Revised & Updated

    The World's Most Practical Small Business Marketing Guide

    by John Jantsch ...
    Is Your Marketing as Simple, Effective, and Affordable as Duct Tape?Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing.In Duct Tape Marketing, renowned Small Business ... Read more

    Was $9.99 USD Now $1.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Free Marketing

    101 Low and No-Cost Ways to Grow Your Business, Online and Off

    by Jim Cockrum ...
    Simple, powerful marketing strategies every business can afford to implementThere's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or ... Read more

    $17.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Performance Partnerships

    The Checkered Past, Changing Present, & Exciting Future of Affiliate Marketing

    by Robert Glazer ...
    The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to ... Read more

    $0.99 USD or Free with Kobo Plus

  • Start at the End

    How Companies Can Grow Bigger and Faster by Reversing Their Business Plan

    by David Lavinsky ...
    Re-focus your business plan and achieve the success your business deservesBusiness owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business ... Read more

    $16.00 USD

  • Social Marketing to the Business Customer

    Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

    by Paul Gillin, Eric Schwartzman ...
    The first book devoted entirely to B2B social marketingB2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.This hands-on guide covers topics unique to this ... Read more

    $17.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

    by Eric Greenberg, Alexander Kates ...
    THE ULTIMATE CRASH COURSE IN DIGITAL MARKETINGThe digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and ... Read more

    $20.79 USD

  • The Art of Social Selling

    Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

    by Shannon Belew ...
    This book presents a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms.Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media ... Read more

    $11.49 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Partnership Marketing

    How to Grow Your Business and Transform Your Brand Through Smart Collaboration

    by Ron Kunitzky ...
    Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue ... Read more

    $29.99 USD

  • The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers

    by Reza Soudagar, Vinay Iyer, Volker Hildebrand ...
    “This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. You’ve spent way too much time reading this endorsement. Read the book instead. It’s so worth it.”—Paul Greenberg, author of ... Read more

    $31.69 USD

  • ROI of Social Media

    How to Improve the Return on Your Social Marketing Investment

    by Guy Powell, Steven Groves, Jerry Dimos ...
    How to Improve the Return on Your Social Marketing InvestmentThis book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this ... Read more

    $26.00 USD