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“david colgan”

Showing 1 - 2 of 2 results for “david colgan”
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  • The Green Bundle

    Pairing the Market with the Planet

    by Magali A. Delmas, David Colgan ...
    The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers ... Read more

    $31.99 USD

  • The Green Bundle

    Pairing the Market with the Planet

    by Magali A. Delmas, David Colgan ...
    The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers ... Read more

    $34.99 USD