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“david bejou”

Showing 1 - 12 of 12 results for “david bejou”
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  • Internal Relationship Management

    Linking Human Resources to Marketing Performance

    by Michael D Hartline, David Bejou ...
    Use these techniques to improve staff performance!Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, ... Read more

    $34.99 USD

  • Customer Relationship Management in Electronic Markets

    by Gopalkrishnan R Iyer, David Bejou ...
    Discover an important tool in the development of new marketing strategies for satisfying online customers!Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty. With this book, you will be able to offer customers the benefits ... Read more

    $38.99 USD

  • Capturing Customer Equity

    Moving from Products to Customers

    Edited by David Bejou, R. Gopalkrishnan ...
    One of the most important new concepts in marketing is customer equityhere’s the essential information you need to create and manage it!This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and contributing authors are top international marketing researchers who share their expertise in this new area of marketing research and practice. Capturing ... Read more

    $72.99 USD

  • Customer Lifetime Value

    Reshaping the Way We Manage to Maximize Profits

    Edited by David Bejou, Timothy L. Keningham, Lerzan Aksoy ...
    Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and ... Read more

    $67.99 USD

  • The Future of Relationship Marketing

    Edited by David Bejou, Adrian Palmer ...
    The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham, ... Read more

    $82.99 USD

  • Profit Maximization Through Customer Relationship Marketing

    Measurement, Prediction, and Implementation

    Edited by Lerzan Aksoy, Timothy Keiningham, David Bejou ...
    Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries. Respected top researchers review and discuss research and concepts to ... Read more

    $79.99 USD

  • Customer Lifetime Value

    Reshaping the Way We Manage to Maximize Profits

    Edited by David Bejou, Timothy Keiningham, Lerzan Aksoy ...
    Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maxi ... Read more

    $67.99 USD

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  • The Wiley Guide to Project, Program, and Portfolio Management

    by Jeffrey K. Pinto, Peter W. G. Morris ...
    Series Book 10 - The Wiley Guides to the Management of Projects
    A comprehensive guide to project management and its interaction with other management systems and strategiesThe Wiley Guides to the Management of Projects address critical, need-to-know information that will enable professionals to successfully manage projects in most businesses and help students learn the best practices of the industry. They contain not only well-known and widely used basic ... Read more

    $67.00 USD

  • The Graduate Advisor Handbook

    A Student-Centered Approach

    by Bruce M. Shore ...
    Series series Chicago Guides to Academic Life
    You're advising students to help ensure their success—but who's going to advise you?With university budgets shrinking, graduate advisors find their workloads increasing. A professor emeritus of educational psychology at McGill University with more than forty years of advising experience and several teaching awards, Bruce M. Shore provides a practical guide here that demystifies the advisor-student ... Read more

    $11.99 USD or Free with Kobo Plus

  • Internal Control

    A Study of Concept and Themes

    by Olof Arwinge ...
    Series series Business and Management (R0)
    The concept of internal control has developed along with audit practice. As demands have been made for greater accountability in corporate governance, the significance of internal control systems in companies has increased. Traditionally internal control has had a fairly direct relationship to financial reporting quality but wider approaches to internal control have expanded those boundaries much ... Read more

    $89.99 USD

  • The Teaching Portfolio

    A Practical Guide to Improved Performance and Promotion/Tenure Decisions

    by Peter Seldin, J. Elizabeth Miller, Clement A. Seldin ...
    Praise for The Teaching Portfolio"This new edition of a classic text has added invaluable, immediately useful material. It's a must-read for faculty, department chairs, and academic administrators." -Irene W. D. Hecht, director, Department Leadership Programs, American Council on Education"This book offers a wealth of wisdom and materials. It contains essential knowledge, salient advice, and an ... Read more

    $39.00 USD

  • The ROI of Pricing

    Measuring the Impact and Making the Business Case

    Edited by Stephan Liozu, Andreas Hinterhuber ...
    As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI ... Read more

    $68.99 USD