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  • Marketing Research

    Applied Insight

    For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research.Understand theory and application of marketing research in a European contextMarketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. ... Read more

    $47.59 USD