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Showing 1 - 12 of 12 results for “cornelius herstatt”
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  • Lead Market India

    Key Elements and Corporate Perspectives for Frugal Innovations

    Edited by Cornelius Herstatt, Rajnish Tiwari ...
    Series series Business and Management (R0)
    India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D ... Read more

    $89.09 USD

  • Open Source Innovation

    The Phenomenon, Participant's Behaviour, Business Implications

    by Cornelius Herstatt, Daniel Ehls ...
    Series series Routledge Studies in Innovation, Organizations and Technology
    Open Source Innovation (OSI) has gained considerable momentum within the last years. Academic and management practice interest grows as more and more end-users consider and even participate in Open Source product development like Linux, Android, or Wikipedia.Open Source Innovation: Phenomenon, Participant Behaviour, Impact brings together rigorous academic research and business importance in ... Read more

    $68.99 USD

  • Aiming Big with Small Cars

    Emergence of a Lead Market in India

    by Cornelius Herstatt, Rajnish Tiwari ...
    Series series Business and Management (R0)
    This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book ... Read more

    $89.09 USD

  • Frugal Innovation in Healthcare

    How Targeting Low-Income Markets Leads to Disruptive Innovation

    by Aditi Ramdorai, Cornelius Herstatt ...
    Series series Business and Management (R0)
    This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya ... Read more

    $80.09 USD

  • Managing Innovation Driven Companies

    Approaches in Practice

    by Hugo Tschirky, Cornelius Herstatt, David Probert, Hans Georg Gemünden, Thomas Durand, Tim Schweisfurth, Petra C. de Weerd-Nederhof ...
    Series series Business and Management (R0)
    Emphasizing the practical side of Technology and Innovation Management, this book includes significant contributions to the practice of strategizing, management of competences and innovation management. While the findings are research-based, each contribution has 'managerial implications' which cover the recommended implementation. ... Read more

    $49.49 USD

  • The Silver Market Phenomenon

    Marketing and Innovation in the Aging Society

    Edited by Florian Kohlbacher, Cornelius Herstatt ...
    Series series Business and Management (R0)
    The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number ... Read more

    $58.49 USD

  • User-Innovation

    Barriers to Democratization and IP Licensing

    by Viktor Braun, Cornelius Herstatt ...
    Series series Routledge Studies in Innovation, Organizations and Technology
    Economic growth is highly dependent on technological progress and innovation, yet the sources from which these innovations originate are still largely misunderstood and untapped. Recent research has demonstrated that users, rather than manufacturers, are often a critical source of innovation in numerous fields from extreme sports to medical devices to software. This book systematically identifies ... Read more

    $70.99 USD

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  • Measuring Customer Experience

    How to Develop and Execute the Most Profitable Customer Experience Strategies

    by Philipp Klaus ...
    Series series Business and Management (R0)
    Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. ... Read more

    $53.99 USD

  • Universities, Inclusive Development and Social Innovation

    An International Perspective

    Edited by Claes Brundenius, Bo Göransson, José Manoel Carvalho de Mello ...
    Series series Business and Management (R0)
    This book examines the ways in which universities can play a crucial role in inclusive development, social innovation and social entrepreneurship. It aims to prove the importance of inclusive development and inclusive innovation on economic growth and demonstrate the ways in which universities can be pioneers in this area through initiatives in social responsibility and social innovation. For ... Read more

    $107.09 USD

  • Marketing to the Ageing Consumer

    The Secrets to Building an Age-Friendly Business

    by D. Stroud, K. Walker ...
    Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns. ... Read more

    $49.49 USD

  • Managing Requirements Knowledge

    Edited by Walid Maalej, Anil Kumar Thurimella ...
    Series series Computer Science (R0)
    Requirements engineering is one of the most complex and at the same time most crucial aspects of software engineering. It typically involves different stakeholders with different backgrounds. Constant changes in both the problem and the solution domain make the work of the stakeholders extremely dynamic. New problems are discovered, additional information is needed, alternative solutions are ... Read more

    $89.09 USD

  • Management in Latin America

    Threats and Opportunities in the Globalized World

    by Paulo Roberto Feldmann ...
    Series series Business and Management (R0)
    The aim of this book is to analyze the quality of entrepreneurial management and economic development in the Latin American region from a microeconomic point of view. It seeks to explain the Latin American way of business management as well as envision ways in which Latin American businesses can increase productivity and innovation in order to successfully compete in the global market.Latin ... Read more

    $49.49 USD