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“clara shih”

Showing 1 - 12 of 12 results for “clara shih”
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  • The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

    Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

    by Clara Shih ...
    “People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.”--Sheryl Sandberg, Chief Operating ... Read more

    $17.29 USD

  • The Facebook Era

    Tapping Online Social Networks to Market, Sell, and Innovate

    by Clara Shih ...
    NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated!Five new chapters: planning/metrics, customer service, and much moreNew and revamped case studiesNew guest contributions from world-class experts, such as Charlene LiNew, instantly actionable “To Do” lists after every chapterNew Facebook discussion threads and much more!Whatever ... Read more

    $27.39 USD

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  • Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media

    Think Like a Publisher - How to Use Content to Market Online and in Social Media

    by Rebecca Lieb ...
    Series series Que Biz-Tech
    If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you'll need. Lieb guides you ... Read more

    $17.29 USD

  • B4b

    How Technology and Big Data Are Reinventing the Customer-Supplier Relationship

    by J.B. Wood, Todd Hewlin, Thomas Lah ...
    Industry after industry is becoming technology-driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple “make, sell, ship” approach for early manufacturing companies is no longer capable of delivering the full potential of high-tech and near-tech solutions. B4B seeks ... Read more

    $10.69 USD or Free with Kobo Plus

  • The B2B Social Media Book

    Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

    by Kipp Bodnar, Jeffrey L. Cohen ...
    Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a ... Read more

    $15.00 USD

  • Web Marketing for Small Businesses

    7 Steps to Explosive Business Growth

    by Stephanie Diamond ...
    Series series Quick Start Your Business
    When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before.Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing strategies and opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder ... Read more

    $13.09 USD

  • Free Marketing

    101 Low and No-Cost Ways to Grow Your Business, Online and Off

    by Jim Cockrum ...
    Simple, powerful marketing strategies every business can afford to implementThere's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or ... Read more

    $17.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Engage!, Revised and Updated

    The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

    by Brian Solis ...
    The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton KutcherEngage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, ... Read more

    $11.00 USD

  • Facebook Marketing

    An Hour a Day

    by Chris Treadaway, Mari Smith ...
    The bestselling Sybex guide to marketing on Facebook, now fully updatedAs the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, ... Read more

    $24.00 USD

  • Social Marketing to the Business Customer

    Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

    by Paul Gillin, Eric Schwartzman ...
    The first book devoted entirely to B2B social marketingB2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.This hands-on guide covers topics unique to this ... Read more

    $17.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Business Driven PMO Setup

    Practical Insights, Techniques and Case Examples for Ensuring Success

    by Mark Price Perry ...
    Extending upon the many traditional program/project management office (PMO) books that present theoretical concepts and knowledge, Business Driven PMO Setup presents practical experiences and wisdom for those responsible for, belonging to, and served by a PMO. This book is rooted in the shared experiences and business settings of all PMOs and it is organized to provide the reader with actionable ... Read more

    $44.99 USD

  • The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking

    by Landy Chase, Kevin Knebl ...
    Cold-calling is history—your future is in social media!The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you have to be there, too.Traditional sales methods like cold calling are no longer effective. Social media ... Read more

    $26.69 USD