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“christopher pich”

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  • Political Branding

    More Than Parties, Leaders and Policies

    Edited by Christopher Pich, Bruce I. Newman ...
    This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives.It is important to consider different typologies of international political brands particularly as we ... Read more

    $62.99 USD