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Crossing The Chasm With Category Science

7 Ways To Use Historical Data To Spot Future Exponential Growth Opportunities

by Christopher Lochhead, Eddie Yoon, Nicolas Cole ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comThere isn't a tech executive on planet earth who hasn't seen the chart from the book Crossing The Chasm that separates early adopters from later-stage customer segments.Author Geoffrey A. Moore describes (languages) the "chasm" innovative startups ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comThere isn't a tech executive on planet earth who hasn't seen the chart from the book Crossing The Chasm that separates early adopters from later-stage customer segments.Author Geoffrey A. Moore describes (languages) the "chasm" innovative startups
... Read more
Audiobook

Crossing The Chasm With Category Science

7 Ways To Use Historical Data To Spot Future Exponential Growth Opportunities

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

45 min

This audiobook is narrated by a digital voice.Crossing The Chasm With Category Science is where traditional data analysis meets its daring counterpart. Forget the old-school approach of projecting past trends into the future. This audiobook teaches you to wield Category Science like a swashbuckling pirate, using a forward-looking lens to spot where the real treasures lie—in the anomalies and ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Crossing The Chasm With Category Science is where traditional data analysis meets its daring counterpart. Forget the old-school approach of projecting past trends into the future. This audiobook teaches you to wield Category Science like a swashbuckling pirate, using a forward-looking lens to spot where the real treasures lie—in the anomalies and
... Read more

Data-Driven Business Models for the Digital Economy

by Dr Rado Kotorov ...

Today the fastest growing companies have no physical assets. Instead, they create innovative digital products and new data-driven business models. They capture huge market share fast and their capitalizations skyrocket. The success of these digital giants is pushing all companies to rethink their business models and to start digitizing their products and services.Whether you are a new start-up ... Read more

$12.99 USD

Today the fastest growing companies have no physical assets. Instead, they create innovative digital products and new data-driven business models. They capture huge market share fast and their capitalizations skyrocket. The success of these digital giants is pushing all companies to rethink their business models and to start digitizing their products and services.Whether you are a new start-up
... Read more
What To Do When Machines Do Everything

How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data

by Malcolm Frank, Paul Roehrig, Ben Pring ...

“Refreshingly thought-provoking…” – The Financial TimesThe essential playbook for the future of your businessWhat To Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on Artificial Intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans it raises profound questions ... Read more

$17.00 USD

Also available as: Audiobook

“Refreshingly thought-provoking…” – The Financial TimesThe essential playbook for the future of your businessWhat To Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on Artificial Intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans it raises profound questions
... Read more

Also available as: Audiobook
Let the Story Do the Work

The Art of Storytelling for Business Success

by Esther Choy ...

People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success.For most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people ... Read more

$16.49 USD

Also available as: Audiobook

People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success.For most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people
... Read more

Also available as: Audiobook
Porter's Five Forces

Understand competitive forces and stay ahead of the competition

by 50minutes ...

Series Book 1 - Management & Marketing
Understand competitive forces and stay ahead of the competitionThis book is a practical and accessible guide to understanding and implementing Porter’s five forces, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the five forces that affect profitability and analyze each force in depth in relation to your company• Analyze the intensity of ... Read more

$9.99 USD or Free with Kobo Plus

Also available as: Audiobook

Understand competitive forces and stay ahead of the competitionThis book is a practical and accessible guide to understanding and implementing Porter’s five forces, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the five forces that affect profitability and analyze each force in depth in relation to your company• Analyze the intensity of
... Read more

Also available as: Audiobook
Mad Genius

A Manifesto for Entrepreneurs

by Randy Gage ...

Create your next breakthroughMad Genius is a unique book for entrepreneurs--and for employees who want to think like entrepreneurs. It will help you unleash the innate creative genius inside you.Every industry has its sacred cows and accepted practices. These are often based upon foundational premises that are no longer valid--if they ever were.There's a reason Facebook was birthed in a dorm room, ... Read more

Was $5.99 USD Now $4.99 USD

Also available as: Audiobook

Create your next breakthroughMad Genius is a unique book for entrepreneurs--and for employees who want to think like entrepreneurs. It will help you unleash the innate creative genius inside you.Every industry has its sacred cows and accepted practices. These are often based upon foundational premises that are no longer valid--if they ever were.There's a reason Facebook was birthed in a dorm room,
... Read more

Also available as: Audiobook
How To Plan Work and Schedule Resources

by Woodrow Sears ...

Plan your work and work your plan! Right? No way! "They" change their minds and specs. Why waste time on plans soon to be obsolete? Besides, imprecise plans let us avoid blame. But without plans, there can't be realistic budgets or schedules, no way to refine estimating and bidding for new work, and no way to optimize resource use. Plans are the heart of serious management. How serious are you? ... Read more

$2.99 USD or Free with Kobo Plus

Plan your work and work your plan! Right? No way! "They" change their minds and specs. Why waste time on plans soon to be obsolete? Besides, imprecise plans let us avoid blame. But without plans, there can't be realistic budgets or schedules, no way to refine estimating and bidding for new work, and no way to optimize resource use. Plans are the heart of serious management. How serious are you?
... Read more
Big-Bang Disruption

by Larry Downes, Paul F. Nunes ...

In recent years a new-disquieting-form of disruptive innovation has emerged, one that beats incumbents on both price and quality right from the start and quickly sweeps through every customer segment. This kind of big bang” disruption can devastate entire product lines virtually overnight. Look at the effect that free navigation apps, preloaded on smartphones, had on the market for devices made by ... Read more

$8.99 USD or Free with Kobo Plus

In recent years a new-disquieting-form of disruptive innovation has emerged, one that beats incumbents on both price and quality right from the start and quickly sweeps through every customer segment. This kind of big bang” disruption can devastate entire product lines virtually overnight. Look at the effect that free navigation apps, preloaded on smartphones, had on the market for devices made by
... Read more
The Big Data Revolution

by Barry Libert ...

Big data means big profits. In fact, businesses that make the most of big data are fully 6 percent more profitable than those that don't. In times like these, that's an uncommonly large number. What do you need to know to capitalize on big data? Here, in this short-form book by technology pioneer Barry Libert, is how to bring the advantages of big data to your organization. ... Read more

$2.99 USD or Free with Kobo Plus

Big data means big profits. In fact, businesses that make the most of big data are fully 6 percent more profitable than those that don't. In times like these, that's an uncommonly large number. What do you need to know to capitalize on big data? Here, in this short-form book by technology pioneer Barry Libert, is how to bring the advantages of big data to your organization.
... Read more
The Smart Entrepreneur

Part III: Proof of Concept

by Bart Clarysse, Sabrina Kiefer ...

Series Book 3 - The Smart Entrepreneur
The Smart Entrepreneur features real-life case studies as well as in-depth analysis by authors with direct experience of developing start-ups and venture coaching. Also available as a full ebook and print edition, here The Smart Entrepreneur has been divided into four mini-manuals: Idea creation and evaluation; From idea to business proposition; Proof of concept; and Marshalling resources. Each ... Read more

$3.99 USD or Free with Kobo Plus

The Smart Entrepreneur features real-life case studies as well as in-depth analysis by authors with direct experience of developing start-ups and venture coaching. Also available as a full ebook and print edition, here The Smart Entrepreneur has been divided into four mini-manuals: Idea creation and evaluation; From idea to business proposition; Proof of concept; and Marshalling resources. Each
... Read more
The 10 Biggest Sales & Marketing Mistakes Everyone is Making and How to Avoid them!

by Tom Hopkins ...

Studies show that about 90% of all small businesses fold in five years. All too often, business owners focus too heavily on products, facilities, and everything but the sales and marketing process. Yet, your ability to advertise, generate leads and close a high ratio of those leads is the engine that drives growth.Ten thousand companies rely on Tom Hopkins to teach them how to avoid sales and ... Read more

$3.99 USD

Studies show that about 90% of all small businesses fold in five years. All too often, business owners focus too heavily on products, facilities, and everything but the sales and marketing process. Yet, your ability to advertise, generate leads and close a high ratio of those leads is the engine that drives growth.Ten thousand companies rely on Tom Hopkins to teach them how to avoid sales and
... Read more

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Crossing The Chasm With Category Science

Crossing The Chasm With Category Science

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Data-Driven Business Models for the Digital Economy

What To Do When Machines Do Everything

Let the Story Do the Work

Porter's Five Forces

Mad Genius

How To Plan Work and Schedule Resources

Big-Bang Disruption

The Big Data Revolution

The Smart Entrepreneur

The 10 Biggest Sales & Marketing Mistakes Everyone is Making and How to Avoid them!

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