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Play Bigger

How Pirates, Dreamers, and Innovators Create and Dominate Markets

by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney ...

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a ... Read more

$20.99 USD

Also available as: Audiobook

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a
... Read more

Also available as: Audiobook
Audiobook

Big Retirement Lie, The

What The Financial Services Industry Doesn’t Want You To Know (And How To Design A Career Worth Doing For Life)

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Christopher Lochhead AI E ...

Unabridged

45 min

This audiobook is narrated by a digital voice.The Retirement Industrial Complex has pulled the ultimate bait-and-switch, selling the Big Retirement Lie that work is bad and you need to escape it.Legendary pirates don't fall for this nonsense.They design work worth doing for life by adjusting three career levers: quantity of work, quality of work, and agency over work.In this audiobook, we break ... Read more

$3.95 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.The Retirement Industrial Complex has pulled the ultimate bait-and-switch, selling the Big Retirement Lie that work is bad and you need to escape it.Legendary pirates don't fall for this nonsense.They design work worth doing for life by adjusting three career levers: quantity of work, quality of work, and agency over work.In this audiobook, we break
... Read more
Audiobook

Play Bigger

How Pirates, Dreamers, and Innovators Create and Dominate Markets

by Dave Peterson, Christopher Lochhead, Kevin Maney, Play Bigger, LLC ...

Narrated by Sean Pratt ...

Unabridged

8 hours 7 min

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a ... Read more

$25.99 USD

Also available as: eBook

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a
... Read more

Also available as: eBook
Audiobook

Creator Capital

It’s Time To Transition From Knowledge Worker To Creator Capitalist

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Christopher Lochhead AI E ...

Unabridged

1 hour 12 min

This audiobook is narrated by a digital voice.This audiobook isn’t about incremental improvement—it’s about radical reinvention.The Knowledge Worker era is over.This is the most significant category shift since the Internet. AI isn’t knocking politely. It’s kicking in the door of your career, and you’ve got two choices:Become a Creator CapitalistOr become collateral damageIn this audiobook, we lay ... Read more

$6.95 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.This audiobook isn’t about incremental improvement—it’s about radical reinvention.The Knowledge Worker era is over.This is the most significant category shift since the Internet. AI isn’t knocking politely. It’s kicking in the door of your career, and you’ve got two choices:Become a Creator CapitalistOr become collateral damageIn this audiobook, we lay
... Read more
The Big Product Lie

Why Minimum Viable Product, Product-Led Growth, And Product-Market Fit Are Myths (And Misleading Startup Frameworks)

by Christopher Lochhead, Nicolas Cole, Eddie Yoon ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comSilicon Valley says, "The best product always wins." But does it?The goal of every entrepreneur, then, is to build the best product. How? Put the incumbent of the industry you want to "disrupt" in your sights, funnel tens (or hundreds) of millions of ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comSilicon Valley says, "The best product always wins." But does it?The goal of every entrepreneur, then, is to build the best product. How? Put the incumbent of the industry you want to "disrupt" in your sights, funnel tens (or hundreds) of millions of
... Read more
Audiobook

Engineering A Best-Selling Business Book

How to Scale Breakthrough Ideas

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

47 min

This audiobook is narrated by a digital voice.What separates a business book that quietly fades from one that sells millions and shapes entire industries? This audiobook reveals the strategic blueprint behind today’s best-selling business titles. You'll learn how to choose the right category, whether to center your book around your personal brand or a powerful idea, and how to make your content ... Read more

$3.95 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.What separates a business book that quietly fades from one that sells millions and shapes entire industries? This audiobook reveals the strategic blueprint behind today’s best-selling business titles. You'll learn how to choose the right category, whether to center your book around your personal brand or a powerful idea, and how to make your content
... Read more
Audiobook

Next 10 Years For Netflix, The

How The Streaming Giant Can Create The Next Giant Film Category

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

44 min

This audiobook is narrated by a digital voice.What’s next for the world’s most iconic streaming company? In this bold, behind-the-scenes analysis, the Category Pirates uncover the hidden opportunities—and looming threats—facing Netflix in the decade ahead. From misguided ventures into gaming to the untapped potential of user-generated storytelling, this audiobook reframes Netflix’s future through ... Read more

$3.95 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.What’s next for the world’s most iconic streaming company? In this bold, behind-the-scenes analysis, the Category Pirates uncover the hidden opportunities—and looming threats—facing Netflix in the decade ahead. From misguided ventures into gaming to the untapped potential of user-generated storytelling, this audiobook reframes Netflix’s future through
... Read more
Audiobook

Reputation Capital

How The Currency Of Differentiation Creates Lifelong Opportunities

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Christopher Lochhead AI E ...

Unabridged

1 hour 1 min

This audiobook is narrated by a digital voice.In “Reputation Capital” you’ll see how to build a legendary reputation that transforms your career, amplifies your impact, and attracts opportunities.This isn’t about chasing fame or faking a personal brand.It’s about building Reputation Capital — the trust, outcomes, and credibility that make you indispensable.Take Matthew McConaughey. He sacrificed ... Read more

$6.95 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.In “Reputation Capital” you’ll see how to build a legendary reputation that transforms your career, amplifies your impact, and attracts opportunities.This isn’t about chasing fame or faking a personal brand.It’s about building Reputation Capital — the trust, outcomes, and credibility that make you indispensable.Take Matthew McConaughey. He sacrificed
... Read more
Audiobook

Innovator's Solution, The

The 5-Step Strategy Framework For How Incumbents Survive & Thrive

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

43 min

This audiobook is narrated by a digital voice.The Innovator's Solution shares a 5-stage strategic framework for how established companies can innovate — without following the traditional “disruptive innovation” playbook.We explore the strategic choices that position incumbents not just to compete but to dominate their industries. This includes a break down of the 5-Stage Innovator’s Solution ... Read more

$3.95 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.The Innovator's Solution shares a 5-stage strategic framework for how established companies can innovate — without following the traditional “disruptive innovation” playbook.We explore the strategic choices that position incumbents not just to compete but to dominate their industries. This includes a break down of the 5-Stage Innovator’s Solution
... Read more
The Digital American Dream

Life, Liberty, And The Exponential Pursuit Of Capital (Online)

by Christopher Lochhead, Eddie Yoon, Nicolas Cole ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comThere are two types of people on planet earth today.Native Analogs: These are Baby Boomers and Gen Xers born anywhere from the 1940s all the way up to the early '80s.Native Digitals: These are Millennials and Gen Zers born between the early 1980s to ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comThere are two types of people on planet earth today.Native Analogs: These are Baby Boomers and Gen Xers born anywhere from the 1940s all the way up to the early '80s.Native Digitals: These are Millennials and Gen Zers born between the early 1980s to
... Read more
Audiobook

Art Of The Quit, The

The 7 Foundational Beliefs You Must Hold Before You Quit Your Job And Get Paid To Be You

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

48 min

This audiobook is narrated by a digital voice.We’ve all heard it before: “Winners never quit.”But that advice is wrong.The Art of the Quit is a blueprint for walking away—not as a failure, but as a founding act of the career you’re meant to design.It’s about leaving behind a job, a title, or a system that no longer fits and building a life where you get paid to be you.In this audiobook, we go far ... Read more

$3.95 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.We’ve all heard it before: “Winners never quit.”But that advice is wrong.The Art of the Quit is a blueprint for walking away—not as a failure, but as a founding act of the career you’re meant to design.It’s about leaving behind a job, a title, or a system that no longer fits and building a life where you get paid to be you.In this audiobook, we go far
... Read more
Paid To Create

How To Leverage Your Intellectual Capital To Accelerate Your Career & Achieve Financial Freedom

by Christopher Lochhead, Nicolas Cole, Eddie Yoon ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comYou are an Intellectual Capitalist-and you might not even realize it.Anytime you create a process for yourself, you are an Intellectual Capitalist.Anytime you execute your own problem-solving framework, you are an Intellectual Capitalist.Anytime you ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comYou are an Intellectual Capitalist-and you might not even realize it.Anytime you create a process for yourself, you are an Intellectual Capitalist.Anytime you execute your own problem-solving framework, you are an Intellectual Capitalist.Anytime you
... Read more

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Play Bigger

Big Retirement Lie, The

Play Bigger

Creator Capital

The Big Product Lie

Engineering A Best-Selling Business Book

Next 10 Years For Netflix, The

Reputation Capital

Innovator's Solution, The

The Digital American Dream

Art Of The Quit, The

Paid To Create

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

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“christopher lochhead”

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