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The Promise of Social Marketing

A Powerful Tool for Changing the World for Good

by Chahid Fourali ...

Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short and long term) override commercial ones. The Promise of Social Marketing examines the potential of this new field to help address effectively local and global issues that most nations are ... Read more

$59.99 USD

Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short and long term) override commercial ones. The Promise of Social Marketing examines the potential of this new field to help address effectively local and global issues that most nations are
... Read more
Marketing Research

Planning, Process, Practice

by Riccardo Benzo, Marwa Gad Mohsen, Chahid Fourali ...

Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.The chapters are arranged into core sections which progress systematically through the marketing ... Read more

$105.29 USD

Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.The chapters are arranged into core sections which progress systematically through the marketing
... Read more
Education and Social Change

Connecting Local and Global Perspectives

Edited by Professor Geoffrey Elliott, Dr Chahid Fourali, Dr Sally Issler ...

Education policy and practice has historically been developed within the national/regional context. However, globalization has prompted educationalists to review their practice in the light of international influences. World issues such as global warming, conflict and the depletion of earth resources have also contributed to an increased awareness of the role that education can play in resolving ... Read more

$89.09 USD

Education policy and practice has historically been developed within the national/regional context. However, globalization has prompted educationalists to review their practice in the light of international influences. World issues such as global warming, conflict and the depletion of earth resources have also contributed to an increased awareness of the role that education can play in resolving
... Read more

All Marketers are Liars

The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

by Seth Godin ...

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”“Will the people who need to hear this story believe it?”“Is it true?”All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 ... Read more

Was $12.99 USD Now $9.99 USD

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”“Will the people who need to hear this story believe it?”“Is it true?”All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1
... Read more
11 Minute Speed Reading Course + How To Accomplish More in Less Time

by Dr. Jay Polmar ...

Speedread.org is our organization. We've been online for almost 14 years, and teaching reading improvement for 34 years at major colleges and Universities.Our courses are used worldwide by over 100,000 in several languages in many parts of the globe. We've researched just about every course ever written, printed, or computer-based and we've put them to the test.On our main website, www.speedread ... Read more

$5.97 USD or Free with Kobo Plus

Speedread.org is our organization. We've been online for almost 14 years, and teaching reading improvement for 34 years at major colleges and Universities.Our courses are used worldwide by over 100,000 in several languages in many parts of the globe. We've researched just about every course ever written, printed, or computer-based and we've put them to the test.On our main website, www.speedread
... Read more
Customer Service Course - Necessary Skills For Effective Customer Service

by Online Trainees ...

The main focus of this course is to provide the necessary skills for effective customer service.The most important people in any successful organization are the staff. Without properly trained and motivated staff no company can provide an effective service to their customers.Well trained staff have confidence and enjoy their work. They are more effective in what they do, and are more capable to ... Read more

$2.99 USD or Free with Kobo Plus

The main focus of this course is to provide the necessary skills for effective customer service.The most important people in any successful organization are the staff. Without properly trained and motivated staff no company can provide an effective service to their customers.Well trained staff have confidence and enjoy their work. They are more effective in what they do, and are more capable to
... Read more
Digital Neuromarketing

The Psychology Of Persuasion In The Digital Age

by Sam Page ...

Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of ... Read more

$9.99 USD

Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of
... Read more
Sales: Sales Strategies: The Top 100 Best Ways To Increase Sales

by Ace McCloud ...

Are you tired of low sales and small paychecks? Do you wish you had more control over your life?Whether you want to (1) discover the world's best closing techniques (2) make a lot more money, or (3) learn how to master sales the right way, this book will teach you everything you need to know.Stop the pain from lost sales and prevent missed business opportunities fro... ... Read more

$3.99 USD or Free with Kobo Plus

Are you tired of low sales and small paychecks? Do you wish you had more control over your life?Whether you want to (1) discover the world's best closing techniques (2) make a lot more money, or (3) learn how to master sales the right way, this book will teach you everything you need to know.Stop the pain from lost sales and prevent missed business opportunities fro...
... Read more
Qualitative Consumer and Marketing Research

by Eileen Fischer, Robert Kozinets, Russell W. Belk ...

How is qualitative marketing and consumer research conducted today?- What is rigorous research in this field?- What are the new, cutting edge techniques?Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a ... Read more

$93.59 USD

How is qualitative marketing and consumer research conducted today?- What is rigorous research in this field?- What are the new, cutting edge techniques?Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a
... Read more
New Mega Trends

Implications for our Future Lives

by S. Singh ...

YOUR GUIDE TO A FULFILLING BUSINESS AND PERSONAL FUTURE Based on research by one of the world's largest growth-consulting companies, New Mega Trends identifies the ten most important global trends that will define our future, including business models, smart technology, connectivity and convergence and radical social trends. New Mega Trends will give you the tools to not only identify and evaluate ... Read more

$49.49 USD

YOUR GUIDE TO A FULFILLING BUSINESS AND PERSONAL FUTURE Based on research by one of the world's largest growth-consulting companies, New Mega Trends identifies the ten most important global trends that will define our future, including business models, smart technology, connectivity and convergence and radical social trends. New Mega Trends will give you the tools to not only identify and evaluate
... Read more
Successful Selling In A Week

How To Excel In Sales In Seven Simple Steps

by Christine Harvey ...

Selling just got easierGood salespeople are in great demand. Sales skills are essential in starting any business, and successful selling brings with it career progression, satisfaction and personal growth that are second to none. With this book, you'll learn all the components necessary to become not just a good but a great salesperson. Whether you're new to sales, and want to start out with a ... Read more

Was $4.99 USD Now $2.99 USD

Selling just got easierGood salespeople are in great demand. Sales skills are essential in starting any business, and successful selling brings with it career progression, satisfaction and personal growth that are second to none. With this book, you'll learn all the components necessary to become not just a good but a great salesperson. Whether you're new to sales, and want to start out with a
... Read more
Protect Your Business From Employee Fraud

by Ali Asadi ...

This eBook has been written to serve as a guideline for those unaware of employee fraud schemes and their effect on a business enterprise. It aims to enlighten entrepreneurs, especially those of small entities, with a basic knowledge and practical insight into how employee fraud schemes are organized and perpetrated in a business organization. With reference to some of the most reliable literature ... Read more

$4.99 USD or Free with Kobo Plus

This eBook has been written to serve as a guideline for those unaware of employee fraud schemes and their effect on a business enterprise. It aims to enlighten entrepreneurs, especially those of small entities, with a basic knowledge and practical insight into how employee fraud schemes are organized and perpetrated in a business organization. With reference to some of the most reliable literature
... Read more

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The Promise of Social Marketing

Marketing Research

Education and Social Change

People who read these also enjoyed

All Marketers are Liars

11 Minute Speed Reading Course + How To Accomplish More in Less Time

Customer Service Course - Necessary Skills For Effective Customer Service

Digital Neuromarketing

Sales: Sales Strategies: The Top 100 Best Ways To Increase Sales

Qualitative Consumer and Marketing Research

New Mega Trends

Successful Selling In A Week

Protect Your Business From Employee Fraud

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Your Shopping Cart is empty

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