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  • American Presidential Campaigns in the Attention Economy

    Series series Elements in Campaigns and Elections
    In the social media era, people and organizations increasingly fight over the public's attention. This competition is especially intense in American presidential campaigns. As someone who used attention-grabbing strategies throughout his career, Donald Trump's communication skills were well suited to this environment. His campaigns illustrate the power and limits of attention-grabbing campaign ... Read more

    $20.49 USD

  • Words That Matter

    How the News and Social Media Shaped the 2016 Presidential Campaign

    How the 2016 news media environment allowed Trump to win the presidencyThe 2016 presidential election campaign might have seemed to be all about one man. He certainly did everything possible to reinforce that impression. But to an unprecedented degree the campaign also was about the news media and its relationships with the man who won and the woman he defeated.Words That Matter assesses how the ... Read more

    $26.49 USD

  • Microbial Cultures and Enzymes in Dairy Technology

    Microorganisms are an integral part of the fermentation process in food products and help to improve sensory and textural properties of the products. As such, it is vital to explore the current uses of microorganisms in the dairy industry. Microbial Cultures and Enzymes in Dairy Technology is a critical scholarly resource that explores multidisciplinary uses of cultures and enzymes in the ... Read more

    $224.99 USD

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  • The Victory Lab

    The Secret Science of Winning Campaigns

    The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign—now updated with a new postscript.Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory ... Read more

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  • Dr. Perricone's 7 Secrets to Beauty, Health, and Longevity

    He has shown us how to smooth our wrinkles, and helped us slim down without feeling deprived. Now #1 New York Times bestselling author Dr. Nicholas Perricone gives us an anti-aging program that unveils the miracle of cellular rejuvenation. These seven powerful strategies are not only easy to follow but present a plan for total health designed to help us look and feel great by age-proofing us from ... Read more

    $13.99 USD

  • Cyberwar

    How Russian Hackers and Trolls Helped Elect a President: What We Don't, Can't, and Do Know

    The question of how Donald Trump won the 2016 election looms over his presidency. In particular, were the 78,000 voters who gave him an Electoral College victory affected by the Russian trolls and hackers? Trump has denied it. So has Vladimir Putin. Others cast the answer as unknowable. In Cyberwar, Kathleen Hall Jamieson marshals the troll posts, unique polling data, analyses of how the press ... Read more

    $16.19 USD

  • Functional Food Product Development

    Series series Hui: Food Science and Technology
    According to an August 2009 report from PricewaterhouseCoopers, the United States market for functional foods in 2007 was US$ 27 billion. Forecasts of growth range from between 8.5% and 20% per year, or about four times that of the food industry in general. Global demand by 2013 is expected to be about $100 billion. With this demand for new products comes a demand for product development and ... Read more

    $230.00 USD

  • Milk and Dairy Products in Human Nutrition

    Production, Composition and Health

    Milk is nature’s most complete food, and dairy products are considered to be the most nutritious foods of all. The traditional view of the role of milk has been greatly expanded in recent years beyond the horizon of nutritional subsistence of infants: it is now recognized to be more than a source of nutrients for the healthy growth of children and nourishment of adult humans.Alongside its major ... Read more

    $259.00 USD

  • Wheat and Rice in Disease Prevention and Health

    Benefits, risks and mechanisms of whole grains in health promotion

    Wheat and Rice in Disease Prevention and Health reviews the wide range of studies focusing on the health benefits and disease prevention associated with the consumption of wheat and rice, the two most widely consumed whole grains. This book provides researchers, clinicians, and students with a comprehensive, definitive, and up-to-date compendium on the diverse basic and translational aspects of ... Read more

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  • Ground Wars

    Personalized Communication in Political Campaigns

    Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of ... Read more

    $28.09 USD

  • The Chemistry of Food Additives and Preservatives

    Chemistry of Food Additives and PreservativesFood additives are chemicals or ingredients that are added to food during processing to improve quality, flavour, appearance or nutritional value, or to prevent chemical or microbial spoilage. The most common types of additives are preservatives, colourants, sweeteners, flavourings, emulsifiers, thickeners and stabilisers. Adding new ingredients to a ... Read more

    $186.00 USD

  • Microbial Production of Food Ingredients, Enzymes and Nutraceuticals

    Series series Woodhead Publishing Series in Food Science, Technology and Nutrition
    Bacteria, yeast, fungi and microalgae can act as producers (or catalysts for the production) of food ingredients, enzymes and nutraceuticals. With the current trend towards the use of natural ingredients in foods, there is renewed interest in microbial flavours and colours, food bioprocessing using enzymes and food biopreservation using bacteriocins. Microbial production of substances such as ... Read more

    $283.49 USD