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Showing 1 - 12 of 12 results for “bruna jochims”
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  • Celebrating the Past and Future of Marketing and Discovery with Social Impact

    2021 AMS Virtual Annual Conference and World Marketing Congress

    Edited by Juliann Allen, Bruna Jochims, Shuang Wu ...
    Series series Springer Nature Proceedings excluding Computer Science
    For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume ... Read more

    $215.09 USD

  • Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs

    Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA

    Edited by Bruna Jochims, Juliann Allen ...
    Series series Springer Nature Proceedings excluding Computer Science
    Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This book explore the challenges faced by marketers during and post-COVID-19 and offers strategies for marketers to invoke a sense of ... Read more

    $224.99 USD

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  • Organisational Behaviour

    by Andrzej Huczynski, David Buchanan ...
    If you are a new student in social science, looking for an engaging textbook in Organizational Behaviour that is not confined to traditional academic resources, then this is the right book for you.**Organizational Behaviour,**10th edition by Buchanan and Huczynski, is one of the most established books in the field, ideal for undergraduate, postgraduate, and professional students who do not ... Read more

    $39.59 USD

  • Handbook of Hospitality Marketing Management

    Edited by Haemoon Oh ...
    This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The ... Read more

    $72.99 USD

  • Knowledge Management and Competitive Advantage: Issues and Potential Solutions

    Edited by Michael A. Chilton, James M. Bloodgood ...
    Knowledge is a significant organizational resource. In order to build and sustain a competitive advantage, this knowledge must be protected within an organization’s core businesses from discovery by competitors. Knowledge Management and Competitive Advantage: Issues and Potential Solutions examines current research in support of knowledge management by focusing on how knowledge resources can be ... Read more

    $148.49 USD

    PRE-ORDER

  • Hospitality Marketing and Consumer Behavior

    Creating Memorable Experiences

    Edited by Vinnie Jauhari ...
    Series series Advances in Hospitality and Tourism
    Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been ... Read more

    $155.00 USD

  • Role Of Creativity In The Management Of Innovation, The: State Of The Art And Future Research Outlook

    by Alexander Brem, Rogelio Puente-diaz, Marine Agogue ...
    Series Book 27 - Series On Technology Management
    The effective management of innovation is integral to the development of any business. This book provides a collection of articles dealing with creativity in the context of innovation management from an interdisciplinary perspective of business, psychology and engineering. It takes papers from a Special Issue in the International Journal of Innovation and Management, published by World Scientific ... Read more

    $106.19 USD

  • Digital Advertising

    Theory and Research

    Edited by Shelly Rodgers, Esther Thorson ...
    Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is ... Read more

    $80.99 USD

  • Social Media in the Marketing Context

    A State of the Art Analysis and Future Directions

    by Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade ...
    Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers ... Read more

    $71.09 USD

  • Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

    Edited by Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis ...
    Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today’s consumer profile ... Read more

    $211.49 USD

  • Advanced Fashion Technology and Operations Management

    Edited by Alessandra Vecchi ...
    Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion ... Read more

    $170.99 USD

  • Routledge Handbook of Hospitality Marketing

    Edited by Dogan Gursoy ...
    This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry.Parts I and II define and examine the main hospitality ... Read more

    $68.99 USD