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The Customer-Base Audit

The First Step on the Journey to Customer Centricity

by Peter Fader, Bruce Hardie, Michael Ross ...

Narrated by Walter Dixon ...

Unabridged

4 hours 42 min

As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures.But how much time have you spent reflecting on the fact that these revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? ... Read more

$19.99 USD

Also available as: eBook

As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures.But how much time have you spent reflecting on the fact that these revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services?
... Read more

Also available as: eBook
The Customer Centricity Ebook Collection (3 Books)

Customer Centricity, The Customer Centricity Playbook, and The Customer-Base Audit

by Peter Fader, Bruce G. S. Hardie, Michael Ross, Sarah E. Toms ...

Available for the First Time—Three Books in One!The Customer Centricity Ebook Collection is a must-have for any business leader looking to understand and implement customer-centric strategies. This collection includes three essential books by renowned experts Peter Fader, Bruce Hardie, Michael Ross, and Sarah Toms, all of whom are leaders in the field of customer centricity.The collection includes ... Read more

$35.99 USD

Available for the First Time—Three Books in One!The Customer Centricity Ebook Collection is a must-have for any business leader looking to understand and implement customer-centric strategies. This collection includes three essential books by renowned experts Peter Fader, Bruce Hardie, Michael Ross, and Sarah Toms, all of whom are leaders in the field of customer centricity.The collection includes
... Read more
The Customer-Base Audit

The First Step on the Journey to Customer Centricity

by Peter Fader, Michael Ross, Bruce G. S. Hardie ...

As a leader in your organization, you will be very familiar with your organization’s key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures.But how much time have you spent reflecting on the fact that these revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? ... Read more

$17.99 USD

Also available as: Audiobook

As a leader in your organization, you will be very familiar with your organization’s key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures.But how much time have you spent reflecting on the fact that these revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services?
... Read more

Also available as: Audiobook
Democracy amid Crises

Polarization, Pandemic, Protests, and Persuasion

by Matthew Levendusky, Josh Pasek, R. Lance Holbert, Andrew Renninger, Yotam Ophir, Dror Walter, Bruce Hardy, Kate Kenski, Daniel Romer, Ken Winneg, Kathleen Hall Jamieson ...

A data-rich analysis of how the four inter-related crises of 2020 -- the COVID-19 pandemic, the economic collapse and K-shaped recovery, the clashes over the legacy of racism and policing, and assaults on the legitimacy of democratic institutions (abetted by conspiracy theories) -- shaped not only the 2020 election, but also the future of our democracy. The 2020 election cycle was one of the most ... Read more

$19.99 USD

A data-rich analysis of how the four inter-related crises of 2020 -- the COVID-19 pandemic, the economic collapse and K-shaped recovery, the clashes over the legacy of racism and policing, and assaults on the legitimacy of democratic institutions (abetted by conspiracy theories) -- shaped not only the 2020 election, but also the future of our democracy. The 2020 election cycle was one of the most
... Read more
The Obama Victory

How Media, Money, and Message Shaped the 2008 Election

by Kate Kenski, Bruce W. Hardy, Kathleen Hall Jamieson ...

Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, ... Read more

$28.49 USD

Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available,
... Read more

Audiobook

The Customer Centricity Playbook

Implement a Winning Strategy Driven by Customer Lifetime Value

by Peter Fader, Sarah Toms ...

Narrated by Steve Menasche ...

Unabridged

4 hours 2 min

How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit?They discovered a simple truth—and acted on it: Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their ... Read more

$12.99 USD

Also available as: eBook

How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit?They discovered a simple truth—and acted on it: Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their
... Read more

Also available as: eBook
Double Down

Game Change 2012

by Mark Halperin, John Heilemann ...

Michiko Kakutani, The New York Times:"Those hungry for political news will read Double Down for the scooplets and insidery glimpses it serves up about the two campaigns, and the clues it offers about the positioning already going on among Republicans and Democrats for 2016 ... The book testifies to its authors’ energetic legwork and insider access... creating a novelistic narrative that provides a ... Read more

$8.99 USD

Also available as: Audiobook

Michiko Kakutani, The New York Times:"Those hungry for political news will read Double Down for the scooplets and insidery glimpses it serves up about the two campaigns, and the clues it offers about the positioning already going on among Republicans and Democrats for 2016 ... The book testifies to its authors’ energetic legwork and insider access... creating a novelistic narrative that provides a
... Read more

Also available as: Audiobook
Great Ceos Are Lazy

How Exceptional Ceos Do More in Less Time

by Jim Schleckser ...

How do the really exceptional CEOs get more done in less time than everyone else? What is their technique for getting their work done while still having the time to spend pursuing hobbies and spending quality time with their friends and family? The truth is that great and lazy CEOs know a secret when it comes to time management. Rather than spending a little time on a lot of things, the best CEOs ... Read more

$7.99 USD or Free with Kobo Plus

How do the really exceptional CEOs get more done in less time than everyone else? What is their technique for getting their work done while still having the time to spend pursuing hobbies and spending quality time with their friends and family? The truth is that great and lazy CEOs know a secret when it comes to time management. Rather than spending a little time on a lot of things, the best CEOs
... Read more
Marketing Metrics

The Definitive Guide to Measuring Marketing Performance

by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein ...

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. ... Read more

$44.99 USD

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity.
... Read more
High Growth Handbook

Scaling startups from 10 to 10,000 people

by Elad Gil ...

High Growth Handbook is the playbook for growing your startup into a global brand.Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises.Across all of these breakout companies, Gil has identified a set of common ... Read more

Was $15.00 USD Now $9.99 USD or Free with Kobo Plus

High Growth Handbook is the playbook for growing your startup into a global brand.Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises.Across all of these breakout companies, Gil has identified a set of common
... Read more
Supply Chain Planning and Analytics

The Right Product in the Right Place at the Right Time The Right Product in the Right Place at the Right Time

by Gerald Feigin, PhD ...

Every company must continually wrestle with the problem of deciding the right quantity and mix of products or services that it should produce as well as when and where to produce them. The problem is challenging because the decision must be made with uncertain and conflicting information about future demand, available production capacity, and sources of supply. The decision is in fact a highly ... Read more

$6.29 USD

Every company must continually wrestle with the problem of deciding the right quantity and mix of products or services that it should produce as well as when and where to produce them. The problem is challenging because the decision must be made with uncertain and conflicting information about future demand, available production capacity, and sources of supply. The decision is in fact a highly
... Read more
One Nation After Trump

A Guide for the Perplexed, the Disillusioned, the Desperate, and the Not-Yet Deported

by Norman J. Ornstein, Thomas E. Mann, E. J. Dionne ...

THE INSTANT NEW YORK TIMES AND WASHINGTON POST BESTSELLERA call to action from three of Washington's premier political scholar-journalists, One Nation After Trump offers the definitive work on the threat posed by the Trump presidency and how to counter it.American democracy was never supposed to give the nation a president like Donald Trump. We have never had a president who gave rise to such ... Read more

$12.99 USD

Also available as: Audiobook

THE INSTANT NEW YORK TIMES AND WASHINGTON POST BESTSELLERA call to action from three of Washington's premier political scholar-journalists, One Nation After Trump offers the definitive work on the threat posed by the Trump presidency and how to counter it.American democracy was never supposed to give the nation a president like Donald Trump. We have never had a president who gave rise to such
... Read more

Also available as: Audiobook

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Recommended For You

“bruce hardie”

The Customer-Base Audit

The Customer Centricity Ebook Collection (3 Books)

The Customer-Base Audit

Democracy amid Crises

The Obama Victory

People who read these also enjoyed

The Customer Centricity Playbook

Double Down

Great Ceos Are Lazy

Marketing Metrics

High Growth Handbook

Supply Chain Planning and Analytics

One Nation After Trump

eReaders

Apps

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Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

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1 audiobook monthly

+ FREE 30-day trial

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