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“bob ruvelson”

Showing 1 - 12 of 12 results for “bob ruvelson”
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  • How To Manage Your Sales Team

    by Bob Ruvelson ...
    This book is the result of my 40 years in the selling business as an employee salesman, independent manufacturers' representative and national sales manager. I observed major differences among the companies I represented regarding how effectively they managed their sales teams. I suggested ideas to these companies that improved their efficiency and profitability. This book identifies and explains ... Read more

    $9.99 USD or Free with Kobo Plus

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  • Building Digital Culture

    A Practical Guide to Successful Digital Transformation

    by Daniel Rowles, Thomas Brown ...
    WINNER: CMI Management Book of the Year Awards 2018 - Management Futures CategoryBuilding Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data ... Read more

    $35.09 USD

  • Successful Sales Forecasting

    by Laurence Ainsworth ...
    A guide for start up businesses, owner managed businesses and business managers with little or no formal sales training. It explains how to create a realistic and reliable sales forecast for their business. It is written in a straightforward way with simple step by step instructions.I consider that it is the area of practical implementation of ideas and strategies where most smaller businesses ... Read more

    $1.99 USD or Free with Kobo Plus

  • The Competitive Power of the Product Lifecycle

    Revolutionise the way you sell your products

    by 50minutes ...
    Series Book 2 - Management & Marketing
    The fundamental stages behind every productThis book is a practical and accessible guide to understanding and applying the concept of product lifecycle, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the theory of the product lifecycle and the features of each of the four phases: launch, growth, maturity and decline• Learn how to make ... Read more

    $9.99 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Marketing Through Search Optimization

    by Alex Michael, Ben Salter ...
    Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories dramatically increases visitor traffic. Optimizing ... Read more

    $48.99 USD

  • Review of Marketing Research

    Edited by Naresh K. Malhotra ...
    Series Book 10 - Review of Marketing Research
    Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation ... Read more

    $159.09 USD

  • How to Sell Ice to Eskimos

    by Graham Watkins ...
    In How to Sell Ice to Eskimos Graham Watkins shares forty years of selling and marketing experience encapsulated in 175 easy to understand selling tips and sales techniques. Starting as a novice salesman he learned his trade from the bottom up, by making mistakes, but went on to build a multimillion pound business and sell it to a PLC. Here, explained in simple bullet points, are the sales ... Read more

    $3.99 USD or Free with Kobo Plus

  • 1001 Ideas to Create Retail Excitement

    (Revised & Updated)

    by Edgar A. Falk ...
    In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.In our ever ... Read more

    $4.99 USD

  • Marketing High Profit Product/Service Solutions

    by Roger More ...
    Marketing High Profit Product/Service Solutions addresses one of the most exciting and growing strategic marketing opportunities facing product and service companies - ’bundling’. Many customers want bundled products and services which represent integrated solutions to their problems, rather than buying individual products and services piecemeal, and if you become that supplier it can transform a ... Read more

    $73.99 USD

  • Connected Marketing

    Edited by Justin Kirby, Paul Marsden ...
    Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers ... Read more

    $70.99 USD

  • Tales from the Marketplace

    by Nigel F. Piercy ...
    'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy provides new and ... Read more

    $91.99 USD

  • Common Sense Sales

    by Sam Lorimer ...
    Common Sense Sales provides insights in four key areas where every seller should hone their skills - regardless of experience level:I. Differentiating Yourself. In this section Lorimer provides thoughts on how to separate yourself from the rest of the me-too selling world.II. Making the Work Count. More happens in the day of a seller than most give credit for - make it count!III. Getting to the ... Read more

    $6.99 USD or Free with Kobo Plus