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“bev burgess”

Showing 1 - 12 of 12 results for “bev burgess”
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  • Account-Based Marketing

    The Definitive Handbook for B2B Marketers

    by Bev Burgess ...
    Looking to deepen your account-based marketing expertise and lead strategic growth in your B2B organization?Account-Based Marketing by Bev Burgess is a practical, authoritative guide designed for mid-career marketers eager to develop and optimize ABM strategies that deliver measurable results. Whether you're new to ABM or refining your approach, this book offers proven models and frameworks to ... Read more

    $35.09 USD

  • Executive Engagement Strategies

    How to Have Conversations and Develop Relationships that Build B2B Business

    by Bev Burgess ...
    Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.When it comes to buying and selling complex, high value products and services, people buy from people. Big businesses and public sector organizations rely on solutions to keep their essential services running - things like payroll, IT, ... Read more

    $43.19 USD

  • A Practitioner's Guide to Account-Based Marketing

    Accelerating Growth in Strategic Accounts

    by Bev Burgess, Dave Munn ...
    As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns.Account-based marketing, also known as client-centric marketing, treats important individual accounts as markets in their own right, to help strengthen relationships, build reputation, and increase revenues in ... Read more

    $43.19 USD

  • Account-Based Growth

    Unlocking Sustainable Value Through Extraordinary Customer Focus

    by Bev Burgess, Tim Shercliff ...
    Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers.Many B2B companies make half their profitable revenue from just three percent of their customers, yet don't recognize the significance of these accounts, nor invest ... Read more

    $38.69 USD

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  • Influencer Marketing

    by Duncan Brown, Nick Hayes ...
    Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation. The ‘ecosystems’ this creates are full of these critically important ... Read more

    $68.99 USD

  • Exceptional Talent

    How to Attract, Acquire and Retain the Very Best Employees

    by Mervyn Dinnen, Matt Alder ...
    Attracting, hiring, developing and retaining the right people is crucial to an organization's success. The stakes have never been higher: a 2015 study by CAP suggests that the average cost of employee attrition is 20% of a mid-level employee's annual salary and up to 213% of a high-level executive's salary. In a business environment changing so rapidly that jobs which will be essential in 2020 don ... Read more

    $41.39 USD

  • Excellence in People Analytics

    How to Use Workforce Data to Create Business Value

    by Jonathan Ferrar, David Green ...
    Effectively and ethically leveraging people data to deliver real business value is what sets the best HR leaders and teams apart. Excellence in People Analytics provides business and human resources leaders with everything they need to know about creating value from people analytics.Written by two leading experts in the field, this practical guide outlines how to create sustainable business value ... Read more

    $43.19 USD

  • The Complete Guide to Recruitment

    A Step-by-step Approach to Selecting, Assessing and Hiring the Right People

    by Jane Newell Brown ...
    Recruiting the right people is one of the most important activities organisations can undertake. Getting it right can mean fast, healthy growth and the fulfilment of business goals; getting it wrong can mean heavy costs, sinking morale and stunted growth. The Complete Guide to Recruitment is a practical self-help guide to best practice in recruitment. With international case studies demonstrating ... Read more

    $35.09 USD

  • Directing the Agile Organisation

    A lean approach to business management

    by Evan Leybourn ...
    Directing the Agile Organisation uses a combination of first-hand research and in-depth case studies to offer a fresh approach to business management, applying Agile processes pioneered in the IT and manufacturing industries. Agile Business Management is divided into four domains: your role as a manager, your organisation’s interaction with its customers, the management of your staff, and the ... Read more

    $36.09 USD or Free with Kobo Plus

  • Future Proof Sales Strategy

    7 Steps to Rise Above the Chaos, and Transform Your Team and Take Charge of Your Career

    by Steven Norman ...
    The B2B sales profession is under tremendous, unprecedented pressure.Empowered customers, product commoditization, more complex buying processes and the impact of technology have all dramatically altered the sales landscape. With over half of salespeople failing to meet quota, not only are current B2B sales methods being questioned – the very existence of the sales function is being discussed ... Read more

    $4.99 USD or Free with Kobo Plus

  • Agile HR

    Deliver Value in a Changing World of Work

    by Natal Dank, Riina Hellström ...
    In the new world of work, agility is a business imperative. Agile HR is a practical guide written specifically for people professionals on how the HR function can develop agile processes and practices that save time, boost performance and support overall business goals.From small tech start-ups or large traditional companies, organizations need to be fast, flexible and digitally empowered to ... Read more

    $41.39 USD

  • Building Digital Culture

    A Practical Guide to Successful Digital Transformation

    by Daniel Rowles, Thomas Brown ...
    WINNER: CMI Management Book of the Year Awards 2018 - Management Futures CategoryBuilding Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data ... Read more

    $35.09 USD