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“bertrand moingeon”

Showing 1 - 12 of 12 results for “bertrand moingeon”
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  • Corporate and Organizational Identities

    Integrating Strategy, Marketing, Communication and Organizational Perspective

    Edited by Bertrand Moingeon, Guillaume Soenen ...
    This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h ... Read more

    $79.99 USD

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    Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step ... Read more

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  • Crisis Communications: The Definitive Guide to Managing the Message

    by Steven Fink ...
    The Definitive Guide to Communicating in Any Crisis“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting ... Read more

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  • Trust Us, We're Experts PA

    How Industry Manipulates Science and Gambles with Your Future

    by Sheldon Rampton, John Stauber ...
    **The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts.**We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read their opinions in magazine and newspaper articles ... Read more

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  • The SAGE Handbook of Public Relations

    Edited by Robert L. Heath ...
    An unparalleled guide to the theory and practice of public relationsReflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice.Key FeaturesPresents major theories in the words of the leading ... Read more

    $140.39 USD

  • Sales Management

    A Global Perspective

    by John B Ford, Earl Honeycutt, Antonis Simintiras ...
    As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse. This absorbing book considers the many facets of cross-cultural sales management, to provide salespeople and managers with a guide to making the most of the global sales force. Topics covered include:* cross-cultural negotiations* hiring, ... Read more

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  • #PRredefined

    by Andy Green, Anne Gregory, Stephen Waddington ...
    #PRredefined is a new international initiative with a bold ambition - to stimulate and lead the way in new thinking about the theory and practice of public relations - ultimately changing how 'public relations' is defined and delivered to make a positive difference.The first ebook in the series, #PRredefined Vol I, features new definitions for public relations, challenges much of what constitutes ... Read more

    $1.59 USD

  • The Publicity Handbook, New Edition

    The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

    by David R. Yale, Andrew J. Carothers ...
    Thoroughly updated with information on Internet-based PR campaignsThe Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive ... Read more

    $19.49 USD

  • The End of the Performance Review

    A New Approach to Appraising Employee Performance

    by T. Baker ...
    Series series Business and Management (R0)
    A thoroughly tested, distinctive alternative to the appraisal process that draws on well-established principles of organizational behavior. Based around Tim Baker's '5 Conversations' approach, and with a timely focus on fostering innovation, this book is practical and easy to use – featuring case studies, interviews and useful templates. ... Read more

    $80.99 USD

  • Public Relations

    by Paul Baines, John Egan, Frank Jefkins ...
    Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance: ... Read more

    $76.99 USD

  • Public Relations in Britain

    A History of Professional Practice in the Twentieth Century

    by Jacquie L'Etang ...
    In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments. Drawing on oral history interviews and extensive archival research the book highlights ... Read more

    $70.99 USD

  • French Management

    Elitism in Action

    by Jean-Louis Barsoux, Peter Lawrence ...
    This fascinating book is an account of management in the contemporary French business world. The formal nature of work relations and the rituals of French business life are analyzed and set against the role of senior executives, and the book looks at the corporate culture of four leading, but very different companies* Michelin* L'Air Liquide* L'Oreal* Carrefour.Also included is an examination of ... Read more

    $126.99 USD