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Happy Customers Everywhere

How Your Business Can Profit from the Insights of Positive Psychology

by Bernd Schmitt, Glenn van Zutphen ...

Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business ... Read more

$12.99 USD or Free with Kobo Plus

Also available as: Audiobook

Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business
... Read more

Also available as: Audiobook
A Concise History of Albania

by Bernd J. Fischer, Oliver Jens Schmitt ...

Series series Cambridge Concise Histories
A Concise History of Albania charts the history of Albania and its people, within their Balkan and European contexts. It shows the country's journey from its ancient past, still shrouded in mystery and controversy, through its difficult transition from a particularly brutal form of communism to an evolving form of democracy and a market economy. Bernd Fischer and Oliver Schmitt challenge some of ... Read more

$28.69 USD

A Concise History of Albania charts the history of Albania and its people, within their Balkan and European contexts. It shows the country's journey from its ancient past, still shrouded in mystery and controversy, through its difficult transition from a particularly brutal form of communism to an evolving form of democracy and a market economy. Bernd Fischer and Oliver Schmitt challenge some of
... Read more
Experiential Marketing

How to Get Customers to Sense, Feel, Think, Act, Relate

by Bernd H. Schmitt ...

Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for ... Read more

$14.99 USD

Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for
... Read more
Marketing Aesthetics

The Strategic Management of Brands, Identity, and Image

by Alex Simonson, Bernd H. Schmitt ...

There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines ... Read more

$15.99 USD

There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines
... Read more
Build Your Own Garage

Blueprints and Tools to Unleash Your Company's Hidden Creativity

by Bernd H. Schmitt, Laura Brown ...

Is your company all bizz -- filled with professional managers, accountants, and financial planners who produce "smooth operations" but offer no customer savvy or soul? Or is it all buzz -- filled with talk, hype, and the brainstorming of half-cooked ideas that often lead nowhere?To capture the best of these dichotomous worlds, creativity expert Bernd H. Schmitt and accomplished business writer ... Read more

$18.99 USD

Is your company all bizz -- filled with professional managers, accountants, and financial planners who produce "smooth operations" but offer no customer savvy or soul? Or is it all buzz -- filled with talk, hype, and the brainstorming of half-cooked ideas that often lead nowhere?To capture the best of these dichotomous worlds, creativity expert Bernd H. Schmitt and accomplished business writer
... Read more
Audiobook

Big Think Strategy

How to Leverage Bold Ideas and Leave Small Thinking Behind

by Bernd H. Schmitt ...

Narrated by Sean Pratt ...

Unabridged

4 hours 32 min

How did Apple rebound from a decade-long slump? By creating a product, the iPod, that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its line of beauty products? By creating the concept of "real beauty".In Big Think Strategy, Bernd Schmitt ... Read more

$24.98 USD

How did Apple rebound from a decade-long slump? By creating a product, the iPod, that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its line of beauty products? By creating the concept of "real beauty".In Big Think Strategy, Bernd Schmitt
... Read more
Audiobook

Happy Customers Everywhere

How Your Business Can Profit from the Insights of Positive Psychology

by Bernd H. Schmitt ...

Narrated by Walter Dixon ...

Unabridged

6 hours 40 min

EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your ... Read more

$34.98 USD

Also available as: eBook

EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your
... Read more

Also available as: eBook
The Psychology of the Asian Consumer

Edited by Bernd Schmitt, Leonard Lee ...

Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology ... Read more

$89.99 USD

Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology
... Read more

A Whole New Mind

Why Right-Brainers Will Rule the Future

by Daniel H. Pink ...

New York Times BestsellerAn exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect TimingThe future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.Drawing on research ... Read more

Was $12.99 USD Now $9.99 USD

New York Times BestsellerAn exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect TimingThe future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.Drawing on research
... Read more
Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

by Benjamin R. Barber ...

"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson LearsA powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to ... Read more

$12.29 USD

"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson LearsA powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to
... Read more
Flashpoints

The Emerging Crisis in Europe

by George Friedman ...

A major new book by New York Times bestselling author and geopolitical forecaster George Friedman (The Next 100 Years), with a bold thesis about coming events in Europe. This provocative work examines “flashpoints,” unique geopolitical hot spots where tensions have erupted throughout history, and where conflict is due to emerge again.“There is a temptation, when you are around George Friedman, to ... Read more

Was $12.99 USD Now $6.99 USD

Also available as: Audiobook

A major new book by New York Times bestselling author and geopolitical forecaster George Friedman (The Next 100 Years), with a bold thesis about coming events in Europe. This provocative work examines “flashpoints,” unique geopolitical hot spots where tensions have erupted throughout history, and where conflict is due to emerge again.“There is a temptation, when you are around George Friedman, to
... Read more

Also available as: Audiobook
Change by Design

How Design Thinking Transforms Organizations and Inspires Innovation

by Tim Brown ...

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... Read more

$20.99 USD

Also available as: Audiobook

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business
... Read more

Also available as: Audiobook

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Recommended For You

Top Series in United States

Cambridge Concise Histories

Happy Customers Everywhere

A Concise History of Albania

Experiential Marketing

Marketing Aesthetics

Build Your Own Garage

Big Think Strategy

Happy Customers Everywhere

The Psychology of the Asian Consumer

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A Whole New Mind

Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

Flashpoints

Change by Design

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Top Series in United States

Cambridge Concise Histories

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