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“benjamin knapp”

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  • Disruptive Branding

    How to Win in Times of Change

    by Jacob Benbunan, Gabor Schreier, Benjamin Knapp ...
    Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become more important than ever. The organizations that can master their brand experience are able to survive disruption by disrupting themselves; companies that can't do this will leave themselves ripe for disruption. ***Disruptive Branding***is a practical guide, ... Read more

    $41.99 USD