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Sparking Creativity

How Play and Humor Fuel Innovation and Design

by Barry Kudrowitz ...

Blending popular culture and design theory, framed by a decade of scholarly research, this book highlights how play and humor fuel innovation. Now, more than ever, we are in need of creative solutions to global problems, but creative skills and abilities decline over time without intervention and practice.Sparking Creativity provides empirically supported methods for embracing the often ... Read more

$40.99 USD

Blending popular culture and design theory, framed by a decade of scholarly research, this book highlights how play and humor fuel innovation. Now, more than ever, we are in need of creative solutions to global problems, but creative skills and abilities decline over time without intervention and practice.Sparking Creativity provides empirically supported methods for embracing the often
... Read more

The Shallows: What the Internet Is Doing to Our Brains

What the Internet Is Doing to Our Brains

by Nicholas Carr ...

Finalist for the 2011 Pulitzer Prize in General Nonfiction: “Nicholas Carr has written a Silent Spring for the literary mind.”—Michael Agger, Slate“Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our ... Read more

$11.99 USD

Finalist for the 2011 Pulitzer Prize in General Nonfiction: “Nicholas Carr has written a Silent Spring for the literary mind.”—Michael Agger, Slate“Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our
... Read more
The Organized Mind

Thinking Straight in the Age of Information Overload

by Daniel J. Levitin ...

New York Times bestselling author and neuroscientist Daniel J. Levitin shifts his keen insights from your brain on music to your brain in a sea of details.The information age is drowning us with an unprecedented deluge of data. At the same time, we’re expected to make more—and faster—decisions about our lives than ever before. No wonder, then, that the average American reports frequently losing ... Read more

$7.99 USD

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New York Times bestselling author and neuroscientist Daniel J. Levitin shifts his keen insights from your brain on music to your brain in a sea of details.The information age is drowning us with an unprecedented deluge of data. At the same time, we’re expected to make more—and faster—decisions about our lives than ever before. No wonder, then, that the average American reports frequently losing
... Read more

Also available as: Audiobook
The Extended Mind

The Power of Thinking Outside the Brain

by Annie Murphy Paul ...

**A New York Times Editors' ChoiceA Washington Post Best Nonfiction Book of 2021A New York Times Notable BookA bold new book reveals how we can tap the intelligence that exists beyond our brains—in our bodies, our surroundings, and our relationships**Use your head.That’s what we tell ourselves when facing a tricky problem or a difficult project. But a growing body of research indicates that we’ve ... Read more

$11.99 USD

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**A New York Times Editors' ChoiceA Washington Post Best Nonfiction Book of 2021A New York Times Notable BookA bold new book reveals how we can tap the intelligence that exists beyond our brains—in our bodies, our surroundings, and our relationships**Use your head.That’s what we tell ourselves when facing a tricky problem or a difficult project. But a growing body of research indicates that we’ve
... Read more

Also available as: Audiobook
Visual Thinking

The Hidden Gifts of People Who Think in Pictures, Patterns, and Abstractions

by Temple Grandin PhD ...

**INSTANT NEW YORK TIMES BESTSELLERWINNER OF THE NAUTILUS GOLD AWARD“A powerful and provocative testament to the diverse coalition of minds we’ll need to face the mounting challenges of the twenty-first century.” —Steve Silberman“An absolute eye-opener.” —Frans de WaalA landmark book that reveals, celebrates, and advocates for the special minds and contributions of visual thinkers**A quarter of a ... Read more

$8.99 USD

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**INSTANT NEW YORK TIMES BESTSELLERWINNER OF THE NAUTILUS GOLD AWARD“A powerful and provocative testament to the diverse coalition of minds we’ll need to face the mounting challenges of the twenty-first century.” —Steve Silberman“An absolute eye-opener.” —Frans de WaalA landmark book that reveals, celebrates, and advocates for the special minds and contributions of visual thinkers**A quarter of a
... Read more

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Elastic

Unlocking Your Brain's Ability to Embrace Change

by Leonard Mlodinow ...

The best-selling author of Subliminal and The Drunkard’s Walk teaches you how to tap into the hidden power of your brain.**“Elastic is a book that will help you survive the whirlwind.”—Daniel H. Pink, author of When and A Whole New MindNamed to the 800-CEO-READ Business Book Awards Longlist**In this startling and provocative look at how the human mind deals with change, Leonard Mlodinow shows us ... Read more

$12.99 USD

The best-selling author of Subliminal and The Drunkard’s Walk teaches you how to tap into the hidden power of your brain.**“Elastic is a book that will help you survive the whirlwind.”—Daniel H. Pink, author of When and A Whole New MindNamed to the 800-CEO-READ Business Book Awards Longlist**In this startling and provocative look at how the human mind deals with change, Leonard Mlodinow shows us
... Read more
Attention Span

A Groundbreaking Way to Restore Balance, Happiness and Productivity

by Gloria Mark ...

**AS SEEN ON ARMCHAIR EXPERT WITH DAX SHEPARD AND THE EZRA KLEIN SHOW, WALL STREET JOURNAL, NEW YORK TIMES AND MORE**A "NEXT BIG IDEA CLUB" BEST NONFICTION BOOK OF THE YEAR****A COSMOPOLITAN BEST NEW NON-FICTION BOOK TO ADD TO YOUR TBR IN 2023****A "NEXT BIG IDEA CLUB" MUST-READ BOOK FOR JANUARY****Rediscover your ability to pay attention with this groundbreaking new approach from "the definitive ... Read more

$14.99 USD

Also available as: Audiobook

**AS SEEN ON ARMCHAIR EXPERT WITH DAX SHEPARD AND THE EZRA KLEIN SHOW, WALL STREET JOURNAL, NEW YORK TIMES AND MORE**A "NEXT BIG IDEA CLUB" BEST NONFICTION BOOK OF THE YEAR****A COSMOPOLITAN BEST NEW NON-FICTION BOOK TO ADD TO YOUR TBR IN 2023****A "NEXT BIG IDEA CLUB" MUST-READ BOOK FOR JANUARY****Rediscover your ability to pay attention with this groundbreaking new approach from "the definitive
... Read more

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Now You See It

How Technology and Brain Science Will Transform Schools and Business for the 21st Century

by Cathy N. Davidson ...

A digital innovator shows how we can thrive in the new technological age.When Cathy Davidson and Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when students in practically every discipline invented academic uses for their music players, suddenly the idea could be seen in a new light-as an innovative way to turn learning on its head ... Read more

$9.99 USD

A digital innovator shows how we can thrive in the new technological age.When Cathy Davidson and Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when students in practically every discipline invented academic uses for their music players, suddenly the idea could be seen in a new light-as an innovative way to turn learning on its head
... Read more
Captivology

The Science of Capturing People's Attention

by Ben Parr ...

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a ... Read more

$21.99 USD or Free with Kobo Plus

Also available as: Audiobook

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a
... Read more

Also available as: Audiobook
Zig Zag

The Surprising Path to Greater Creativity

by Keith Sawyer ...

A science-backed method to maximize creative potential in any sphere of lifeWith the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step ... Read more

$19.00 USD

A science-backed method to maximize creative potential in any sphere of lifeWith the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step
... Read more
Unconscious Branding

How Neuroscience Can Empower (and Inspire) Marketing

by Douglas Van Praet ...

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer ... Read more

$2.99 USD

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer
... Read more
Impossible to Ignore: Creating Memorable Content to Influence Decisions

by Carmen Simon ...

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain scienceAudiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. ... Read more

$22.99 USD

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain scienceAudiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain.
... Read more

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Sparking Creativity

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The Shallows: What the Internet Is Doing to Our Brains

The Organized Mind

The Extended Mind

Visual Thinking

Elastic

Attention Span

Now You See It

Captivology

Zig Zag

Unconscious Branding

Impossible to Ignore: Creating Memorable Content to Influence Decisions

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