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“barbara j phillips”

Showing 1 - 12 of 12 results for “barbara j phillips”
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  • Go Figure! New Directions in Advertising Rhetoric

    by Edward F. McQuarrie, Barbara J. Phillips ...
    Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in ... Read more

    $265.00 USD

  • Visual Branding

    A Rhetorical and Historical Analysis

    by Edward F. McQuarrie, Barbara J. Phillips ...
    Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes ... Read more

    $35.99 USD

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  • Naming What We Know, Classroom Edition

    Threshold Concepts of Writing Studies

    Edited by Linda Adler-Kassner, Elizabeth Wardle ...
    Naming What We Know, Classroom Edition examines the core principles of knowledge in the discipline of writing studies, using the lens of “threshold concepts”—concepts that are critical for epistemological participation in a discipline. This edition focuses on the working definitions of thirty-seven threshold concepts that run throughout the research, teaching, assessment, and public work in ... Read more

    $13.69 USD

  • Mathematical Mindsets

    Unleashing Students' Potential through Creative Mathematics, Inspiring Messages and Innovative Teaching

    by Jo Boaler ...
    Series series Mindset Mathematics
    Reverse mathematics trauma and find a universal blueprint for math successIn Mathematical Mindsets: Unleashing Students' Potential through Creative Math, Inspiring Messages and Innovative Teaching mathematics education expert and best-selling author Jo Boaler delivers a blueprint to banishing math anxiety and laying a foundation for mathematics success that anyone can build on.Perfect for students ... Read more

    $15.00 USD

  • Everyone Can Write

    Essays toward a Hopeful Theory of Writing and Teaching Writing

    by Peter Elbow ...
    With Writing without Teachers (OUP 1975) and Writing with Power (OUP 1995) Peter Elbow revolutionized the teaching of writing. His process method--and its now commonplace "free writing" techniques--liberated generations of students and teachers from the emphasis on formal principles of grammar that had dominated composition pedagogy. This new collection of essays brings together the best of Elbow ... Read more

    $42.29 USD

  • Design for Dasein: Understanding the Design of Experiences

    by Thomas Wendt ...
    The rise of experience design and service design is familiar to anyone involved in design practice. This shift from the design of artifacts to the design of intangible services and experiences calls for a new understanding of design's place in the world. If experience designers are unique in their ability to "design an experience," then understanding the nature of experience should be a priority. ... Read more

    $9.99 USD or Free with Kobo Plus

  • Reading the Visual

    An Introduction to Teaching Multimodal Literacy

    by Frank Serafini ...
    Series series Language and Literacy Series
    Today’s teachers need up-to-the-minute information to help their students make sense of the multimodal texts they encounter daily in and out of school. Reading the Visual is an essential introduction that focuses on what teachers should know about multimodal literacy and how to teach it.  This engaging book provides theoretical, curricular, and pedagogical frameworks for teaching a wide-range of ... Read more

    $32.39 USD

  • The Power of Words

    Unveiling the Speaker and Writer's Hidden Craft

    by David S. Kaufer, Suguru Ishizaki, Brian S. Butler, Jeff Collins ...
    In 1888, Mark Twain reflected on the writer's special feel for words to his correspondent, George Bainton, noting that "the difference between the almost-right word and the right word is really a large matter." We recognize differences between a politician who is "willful" and one who is "willing" even though the difference does not cross word-stems or parts of speech. We recognize that being ... Read more

    $70.99 USD

  • The Literacy Cookbook

    A Practical Guide to Effective Reading, Writing, Speaking, and Listening Instruction

    by Sarah Tantillo ...
    Proven methods for teaching reading comprehension to all studentsThe Literacy Cookbook is filled with classroom-tested techniques for teaching reading comprehension to even the most hard-to-reach students. The book offers a review of approaches that are targeted for teaching reading, writing, speaking and listening skills. The book also includes information on how to connect reading, writing, and ... Read more

    $15.00 USD

  • Concept-Based Curriculum and Instruction for the Thinking Classroom

    by Rachel French, H. Lynn Erickson, Lois A. Lanning ...
    Series series Corwin Teaching Essentials
    Think Beyond the Facts!Knowing the facts is not enough. If we want students to develop intellectually, creatively problem-solve, and grapple with complexity, the key is in conceptual understanding. A Concept-Based curriculum recaptures students’ innate curiosity about the world and provides the thrilling feeling of engaging one’s mind.This updated edition introduces the newest thought leadership ... Read more

    $33.29 USD

  • Methodology for Creating Business Knowledge

    by Ingeman Arbnor, Bjorn Bjerke ...
    `Arbnor and Bjerke′s deep insight into theory construction and their honest appraisal of knowledge creation makes this edition absolutely essential for business scholars. I recommend this book to scholars in any area of business seeking a more thoughtful and useful understanding of research methodology′ - Morgan Miles, Professor of Marketing, Georgia Southern University`These are two authors on ... Read more

    $152.99 USD

  • What Writing Does and How It Does It

    An Introduction to Analyzing Texts and Textual Practices

    Edited by Charles Bazerman, Paul Prior ...
    In What Writing Does and How It Does It, editors Charles Bazerman and Paul Prior offer a sophisticated introduction to methods for understanding, studying, and analyzing texts and writing practices. This volume addresses a variety of approaches to analyzing texts, and considers the processes of writing, exploring textual practices and their contexts, and examining what texts do and how texts mean ... Read more

    $107.99 USD