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  • Brand Intelligence

    Navigating the Transformation in the AI and Web3 Era

    by Baohong Sun ...
    Series series Business and Management (R0)
    The rise of the Internet, social media, mobile technology, IoT, artificial intelligence (AI), and Web3 has fundamentally transformed how brands engage with consumers—enabling smarter marketing capabilities, personalized user interactions, and exponential growth in revenue, influence, and data value. This book introduces the concept of Brand Digital Intelligence, a two-step framework that helps ... Read more

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  • Customer-Centric Marketing

    A Pragmatic Framework

    State-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing plans.The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer data carries rich signals about consumer preferences and consumption patterns. Use of this data can make marketing adaptive, ... Read more

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    Series series McGraw-Hill 36-Hour Courses
    Use your next three-day weekend to develop valuable Lean Six Sigma skillsWith the integration of Lean and Six Sigma, businesses have a potent tool in the never-ending drive to deliver top-quality service and products. But you don’t need to be a Black Belt to build quality and efficiency into all areas of your operation; you just need The McGraw-Hill 36-Hour Course: Lean Six Sigma.Sheila Shaffie ... Read more

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  • 1200+ AI Prompts for Everyone.

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    Artificial Intelligence is revolutionizing the lives of business owners, academicians, professionals, students, and individuals across diverse industries.Ignite your creativity, foster meaningful discussions, and gain fresh perspectives. Our comprehensive collection of 1200 carefully crafted Artificial Intelligence prompts is here to inspire and captivate your imagination. Explore the limitless ... Read more

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  • Mastering Organizational Knowledge Flow

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    Series Book 26 - Wiley and SAS Business Series
    Get your organization's expertise out of its silos and make it flow-with lessons from over a decade of experienceLooking at knowledge management in a holistic way, Mastering Organizational Knowledge Flow: How to Make Knowledge Sharing Work puts the proper emphasis on non-technical issues. As knowledge is deeply connected to humans, the author moves away from the often overused and therefore burned ... Read more

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  • Becoming an Agile Software Architect

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  • Industry X.0

    Realizing Digital Value in Industrial Sectors

    Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise value in the current digital age. Based on extensive research and insights into the six core competencies that have been identified by ... Read more

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  • A Practitioner's Guide to Business Analytics (PB)

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  • Building a Digital Future

    A Transformational Blueprint for Innovating with Microsoft Dynamics 365

    The dramatic events of 2020 have clarified the urgent need for digital transformation in countless organizations.The rise of remote work and the rapidly increasing use of cloud technologies are just two drivers of the relentless pace of digital disruption. Despite this, many companies remain underequipped or hesitant to embrace digital transformation. Understanding the key drivers of change and ... Read more

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