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  • International Marketing Research

    A Transformative Approach

    by V. Kumar ...
    Series series Business and Management (R0)
    This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only accounts for the recent developments in the scope and extent of global marketing research, but also examines advances in both quantitative and qualitative research techniques, and the impact of ... Read more

    $107.09 USD

  • Valuing Customer Engagement

    Strategies to Measure and Maximize Profitability

    by V. Kumar ...
    Series series Business and Management (R0)
    In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need for an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value framework. This book, Valuing Customer Engagement, is first ... Read more

    $40.49 USD

  • Secure Java

    For Web Application Development

    Most security books on Java focus on cryptography and access control, but exclude key aspects such as coding practices, logging, and web application risk assessment. Encapsulating security requirements for web development with the Java programming platform, Secure Java: For Web Application Development covers secure programming, risk assessment, and threat modeling—explaining how to integrate these ... Read more

    Was $115.99 USD Now $96.99 USD

  • Transformative Marketing

    Combining New Age Technologies and Human Insights

    Series series Business and Management (R0)
    This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave lightning-fast digital experiences and demand instant solutions. In response, firms are changing the way they do business by accelerating ... Read more

    $40.49 USD

  • The Science of Human Possibilities

    by V Kumar Murty ...
    Delve into the profound realm of human potential with The Science of Human Possibilities, a transformative journey that unveils the inherent talents and divinity within every individual.Kumar Murty, a distinguished mathematician and scholar deeply rooted in the Indian teachings of Vedanta, brings over four decades of expertise in mathematics as a revered professor at the University of Toronto and ... Read more

    $24.95 USD or Free with Kobo Plus

  • The Jurney of Class 10 Boy

    1, #1

    Series Book 1 - 1
    The Journey of Class 10 Boy is a true story of a student who failed again and again—but refused to give up.After moving from India to Nepal, he struggled to understand anything in school. From Class 7 to 9, he failed in every subject. But in Class 10, he made one decision: to change his life.With hard work, discipline, and determination, he went from failure to scoring 78% in his board exams.This ... Read more

    $2.99 USD or Free with Kobo Plus

  • Bioadsorbents for the Remediation of Environmental Pollutants

    Low-cost biomass-based solutions for effective water pollutant removalRising water contamination from industrialization and urbanization demands energy-efficient treatment alternatives. Bioadsorbents for the Remediation of Environmental Pollutants delivers a systematic examination of biomass-derived materials for removing contaminants from water and wastewater. Two experienced researchers in ... Read more

    $140.00 USD

  • Statistical Methods in Customer Relationship Management

    Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book ... Read more

    $90.00 USD

  • Microwave Assisted Chemistry Experiments

    (Organic Synthesis, Chemical analysis and Extraction)

    At present the development of chemical and biological sciences is enormous, hence it is anticipated that the demand for the chemists may increase in the near future. Adequate knowledge on the modern techniques such as Microwave chemistry and Computerized tools is essential to have good research background for anybody to be competitive. Microwave-assisted organic reaction enhancement (MORE), an ... Read more

    $70.00 USD or Free with Kobo Plus

  • Friction and Wear of Ceramics

    Principles and Case Studies

    This book covers the area of tribology broadly, providing important introductory chapters to fundamentals, processing, and applications of tribology. The book is designed primarily for easy and cohesive understanding for students and practicing scientists pursuing the area of tribology with focus on materials. This book helps students and practicing scientists alike understand that a comprehensive ... Read more

    $161.00 USD

  • Receptor Tyrosine Kinases

    Series Book 147 - Advances in Cancer Research
    Receptor Tyrosine Kinases, Volume 147 in the Advances in Cancer Research series, provides invaluable information on the exciting and fast-moving field of cancer research in the area of Receptor Tyrosine Kinases (RTKs) in the context of major basic science and translational advances, their importance in the development of a large number of anti-cancer drugs over the decades, and a peek into ... Read more

    $153.89 USD

  • Sustainable Agriculture Systems and Technologies

    Sustainable Agriculture Systems and TechnologiesA robust treatment of traditional and new techniques in sustainable agricultureIn Sustainable Agriculture Systems and Technologies, a team of distinguished researchers delivers an up-to-date and comprehensive exploration of sustainable agriculture and its relationship to the drivers of climate change. Along with robust examinations of food security ... Read more

    $183.00 USD