Rakuten Kobo

Shopping Cart

Item(s) unavailable for purchase

Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.

itemsitem

- Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Get 1 credit every month for the audiobook of your choice
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  Audiobook
  by ,
  
  Available:
  
  . No commitment, cancel anytime at kobo.com/account/subscriptions.
  
  Pre-order
  1 audiobook monthly
  
  + FREE 30-day trial
  
  Special Offer
  
  Get 1 credit every month to exchange for an audiobook of your choice
  
  *No commitment, cancel anytime
  
  FREE

itemsitem

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions

Get 1 credit every month for the audiobook of your choice

No commitment, cancel anytime at kobo.com/account/subscriptions

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions
Audiobook
by ,

Available:
. No commitment, cancel anytime at kobo.com/account/subscriptions.

Pre-order
1 audiobook monthly

+ FREE 30-day trial

Special Offer

Get 1 credit every month to exchange for an audiobook of your choice

*No commitment, cancel anytime

FREE

Recommended For You

Skip side bar filters

Web Analytics 2.0

The Art of Online Accountability and Science of Customer Centricity

by Avinash Kaushik ...

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and ... Read more

$25.00 USD

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and
... Read more

Google Analytics

Understanding Visitor Behavior

by Justin Cutroni ...

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.Google Analytics shows you ... Read more

$17.29 USD

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.Google Analytics shows you
... Read more
Advanced Web Metrics with Google Analytics

by Brian Clifton ...

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager.Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will ... Read more

$24.00 USD

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager.Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will
... Read more
Convert!

Designing Web Sites to Increase Traffic and Conversion

by Ben Hunt ...

Solve your traffic troubles and turn browsers into buyersWhen web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, ... Read more

$18.00 USD

Solve your traffic troubles and turn browsers into buyersWhen web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis,
... Read more
Social Marketing to the Business Customer

Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

by Paul Gillin, Eric Schwartzman ...

The first book devoted entirely to B2B social marketingB2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.This hands-on guide covers topics unique to this ... Read more

$17.00 USD

Also available as: Audiobook

The first book devoted entirely to B2B social marketingB2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.This hands-on guide covers topics unique to this
... Read more

Also available as: Audiobook
Search Engine Optimization (SEO)

An Hour a Day

by Jennifer Grappone, Gradiva Couzin ...

The third edition of the bestselling guide to do-it-yourself SEOGetting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, ... Read more

$18.00 USD

The third edition of the bestselling guide to do-it-yourself SEOGetting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing,
... Read more
Content Rules

How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

by Ann Handley, C. C. Chapman ...

Series Book 15 - New Rules Social Media Series
The guide to creating engaging web content and building a loyal following, revised and updatedBlogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules ... Read more

$14.00 USD

The guide to creating engaging web content and building a loyal following, revised and updatedBlogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules
... Read more
The Design of Everyday Things

by Don Norman ...

**The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores ... Read more

$15.99 USD

**The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores
... Read more
The Art of Social Media

Power Tips for Power Users

by Guy Kawasaki, Peg Fitzpatrick ...

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, ... Read more

Was $5.99 USD Now $4.99 USD

Also available as: Audiobook

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking,
... Read more

Also available as: Audiobook
Made to Stick

Why Some Ideas Survive and Others Die

by Chip Heath, Dan Heath ...

**NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post**Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its ... Read more

$14.99 USD

Also available as: Audiobook

**NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post**Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its
... Read more

Also available as: Audiobook
The $100 Startup

Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

by Chris Guillebeau ...

Lead a life of adventure, meaning and purpose—and earn a good living.“Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”—Gretchen Rubin, author of the #1 New York Times bestseller The Happiness ProjectStill in his early thirties, Chris Guillebeau completed a tour of every country on earth ... Read more

Was $14.99 USD Now $1.99 USD

Also available as: Audiobook

Lead a life of adventure, meaning and purpose—and earn a good living.“Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”—Gretchen Rubin, author of the #1 New York Times bestseller The Happiness ProjectStill in his early thirties, Chris Guillebeau completed a tour of every country on earth
... Read more

Also available as: Audiobook
The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

by Eric Ries ...

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned ... Read more

$14.99 USD

Also available as: Audiobook

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned
... Read more

Also available as: Audiobook

Rakuten Kobo

eReaders

Apps

Accessories

What is Kobo Super Points?

Reward Yourself

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“avinash kaushik”

Web Analytics 2.0

People who read this also enjoyed

Google Analytics

Advanced Web Metrics with Google Analytics

Convert!

Social Marketing to the Business Customer

Search Engine Optimization (SEO)

Content Rules

The Design of Everyday Things

The Art of Social Media

Made to Stick

The $100 Startup

The Lean Startup

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“avinash kaushik”

Show:

People who read this also enjoyed