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“ashok som”

Showing 1 - 2 of 2 results for “ashok som”
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  • The Road to Luxury

    The New Frontiers in Luxury Brand Management

    by Ashok Som, Christian Blanckaert ...
    Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the fieldThe thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the ... Read more

    $30.00 USD

  • The Road to Luxury

    The Evolution, Markets, and Strategies of Luxury Brand Management

    by Ashok Som, Christian Blanckaert ...
    A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury businessAs key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury ... Read more

    $50.00 USD