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A Concise Handbook of Business Research

Special Emphasis on Data Analysis Using MS-Excel and R

by Ashish Arya, Vishnu Nath, Pankaj Madan ...

This book deals with the basics of Research Methodology (RM) for Business Research and statistical analysis for dealing with data using two software: R (a free statistical analysis environment) and MS-Excel.Apart from the basic concepts of Research Methodology, the book contains an additional chapter on improving academic writing. It contains important details on plagiarism, citation and ... Read more

$48.99 USD

This book deals with the basics of Research Methodology (RM) for Business Research and statistical analysis for dealing with data using two software: R (a free statistical analysis environment) and MS-Excel.Apart from the basic concepts of Research Methodology, the book contains an additional chapter on improving academic writing. It contains important details on plagiarism, citation and
... Read more

Statistical Methods in Online A/B Testing

Statistics for data-driven business decisions and risk management in e-commerce

by Georgi Z. Georgiev ...

"Statistical Methods in Online A/B Testing" is a comprehensive guide to statistics in online controlled experiments, a.k.a. A/B tests, that tackles the difficult matter of statistical inference in a way accessible to readers with little to no prior experience with it. Each concept is built from the ground up, explained thoroughly, and illustrated with practical examples from website testing.The ... Read more

$57.70 USD

"Statistical Methods in Online A/B Testing" is a comprehensive guide to statistics in online controlled experiments, a.k.a. A/B tests, that tackles the difficult matter of statistical inference in a way accessible to readers with little to no prior experience with it. Each concept is built from the ground up, explained thoroughly, and illustrated with practical examples from website testing.The
... Read more
Marketing Research with IBM® SPSS Statistics

A Practical Guide

by Karine Charry, Kristof Coussement, Nathalie Demoulin, Nico Heuvinck ...

Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step ... Read more

$68.99 USD

Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step
... Read more
Surveys In Social Research

by David De Vaus, David De Vaus ...

Series series Social Research Today
David de Vaus' classic text Surveys in Social Research provides clear advice on how to plan, conduct and analyse social surveys. It emphasises the links between theory and research, the logic and interpretation of statistics and the practices of social research. This sixth edition has been completely revised and updated, and contains new examples, data and extensive lists of web resources.As well ... Read more

$85.99 USD

David de Vaus' classic text Surveys in Social Research provides clear advice on how to plan, conduct and analyse social surveys. It emphasises the links between theory and research, the logic and interpretation of statistics and the practices of social research. This sixth edition has been completely revised and updated, and contains new examples, data and extensive lists of web resources.As well
... Read more
Statistics for Data Science

Leverage the power of statistics for Data Analysis, Classification, Regression, Machine Learning, and Neural Networks

by James D. Miller, James C. Mott, Rajprasath Subramanian, Shaikh Salamatullah, Vijayakumar Ramdoss ...

Get your statistics basics right before diving into the world of data science Key FeaturesNo need to take a degree in statistics, read this book and get a strong statistics base for data science and real-world programs;Implement statistics in data science tasks such as data cleaning, mining, and analysisLearn all about probability, statistics, numerical computations, and more with the help of R ... Read more

$34.99 USD or Free with Kobo Plus

Get your statistics basics right before diving into the world of data science Key FeaturesNo need to take a degree in statistics, read this book and get a strong statistics base for data science and real-world programs;Implement statistics in data science tasks such as data cleaning, mining, and analysisLearn all about probability, statistics, numerical computations, and more with the help of R
... Read more
Quantifying the User Experience

Practical Statistics for User Research

by Jeff Sauro, James R Lewis ...

Quantifying the User Experience: Practical Statistics for User Research offers a practical guide for using statistics to solve quantitative problems in user research. Many designers and researchers view usability and design as qualitative activities, which do not require attention to formulas and numbers. However, usability practitioners and user researchers are increasingly expected to quantify ... Read more

$44.99 USD

Quantifying the User Experience: Practical Statistics for User Research offers a practical guide for using statistics to solve quantitative problems in user research. Many designers and researchers view usability and design as qualitative activities, which do not require attention to formulas and numbers. However, usability practitioners and user researchers are increasingly expected to quantify
... Read more
Data Analysis with STATA

Explore the big data field and learn how to perform data analytics and predictive modelling in STATA

by Prasad Kothari ...

Explore the big data field and learn how to perform data analytics and predictive modelling in STATA Key FeaturesBook DescriptionSTATA is an integrated software package that provides you with everything you need for data analysis, data management, and graphics. STATA also provides you with a platform to efficiently perform simulation, regression analysis (linear and multiple) \[and custom ... Read more

$27.99 USD or Free with Kobo Plus

Explore the big data field and learn how to perform data analytics and predictive modelling in STATA Key FeaturesBook DescriptionSTATA is an integrated software package that provides you with everything you need for data analysis, data management, and graphics. STATA also provides you with a platform to efficiently perform simulation, regression analysis (linear and multiple) \[and custom
... Read more
R for Marketing Research and Analytics

by Chris Chapman, Elea McDonnell Feit ...

Series series Mathematics and Statistics (R0)
This bookis a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, ... Read more

$80.99 USD

This bookis a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language,
... Read more
Research Methodology

by Dr.Archana Dadhe ...

Research methods are such phenomena that every researcher wishes to learn. It has been observed that researchers find it difficult to conduct an in-depth analysis in their areas of specialization without a sound knowledge of the scientific process of conducting research. Researchers may consult many books and articles but their inherent inquisitiveness will remain unfulfilled if they lack patience ... Read more

$3.99 USD or Free with Kobo Plus

Research methods are such phenomena that every researcher wishes to learn. It has been observed that researchers find it difficult to conduct an in-depth analysis in their areas of specialization without a sound knowledge of the scientific process of conducting research. Researchers may consult many books and articles but their inherent inquisitiveness will remain unfulfilled if they lack patience
... Read more
Product Analytics

Applied Data Science Techniques for Actionable Consumer Insights

by Joanne Rodrigues ...

Series series Addison-Wesley Data & Analytics Series
Use Product Analytics to Understand Consumer Behavior and Change It at ScaleProduct Analytics is a complete, hands-on guide to generating actionable business insights from customer data. Experienced data scientist and enterprise manager Joanne Rodrigues introduces practical statistical techniques for determining why things happen and how to change what people do at scale. She complements these ... Read more

$43.99 USD

Use Product Analytics to Understand Consumer Behavior and Change It at ScaleProduct Analytics is a complete, hands-on guide to generating actionable business insights from customer data. Experienced data scientist and enterprise manager Joanne Rodrigues introduces practical statistical techniques for determining why things happen and how to change what people do at scale. She complements these
... Read more
Task Analysis Methods for Instructional Design

by David H. Jonassen, Martin Tessmer, Wallace H. Hannum ...

Task Analysis Methods for Instructional Design is a handbook of task analysis and knowledge elicitation methods that can be used for designing direct instruction, performance support, and learner-centered learning environments.To design any kind of instruction, it is necessary to articulate a model of how learners should think and perform. This book provides descriptions and examples of five ... Read more

$63.99 USD

Task Analysis Methods for Instructional Design is a handbook of task analysis and knowledge elicitation methods that can be used for designing direct instruction, performance support, and learner-centered learning environments.To design any kind of instruction, it is necessary to articulate a model of how learners should think and perform. This book provides descriptions and examples of five
... Read more
The Chicago Guide to Writing About Numbers

by Jane E. Miller ...

Series series Chicago Guides to Writing, Editing, and Publishing
For students, scientists, journalists and others, a comprehensive guide to communicating data clearly and effectively.Acclaimed by scientists, journalists, faculty, and students, The Chicago Guide to Writing about Numbers has helped thousands communicate data clearly and effectively. It offers a much-needed bridge between good quantitative analysis and clear expository writing, using ... Read more

$3.99 USD or Free with Kobo Plus

For students, scientists, journalists and others, a comprehensive guide to communicating data clearly and effectively.Acclaimed by scientists, journalists, faculty, and students, The Chicago Guide to Writing about Numbers has helped thousands communicate data clearly and effectively. It offers a much-needed bridge between good quantitative analysis and clear expository writing, using
... Read more

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A Concise Handbook of Business Research

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Statistical Methods in Online A/B Testing

Marketing Research with IBM® SPSS Statistics

Surveys In Social Research

Statistics for Data Science

Quantifying the User Experience

Data Analysis with STATA

R for Marketing Research and Analytics

Research Methodology

Product Analytics

Task Analysis Methods for Instructional Design

The Chicago Guide to Writing About Numbers

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