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Brandvantage

A 12-Week Master Plan for Brand Leadership and Beyond

by Trupti Bhandari, Arvind Bhandari ...

Brands are everywhere. We may love them, or despise them, or even disparage them, but we can't be indifferent to their invasive presence in our lives. Today, brand managers, fresh out of campus, are either clueless about what they are supposed to do; or are besieged with baggage from the past that handicaps them from expressing their point of view. As a result, they end up being contained, ... Read more

$4.19 USD

Brands are everywhere. We may love them, or despise them, or even disparage them, but we can't be indifferent to their invasive presence in our lives. Today, brand managers, fresh out of campus, are either clueless about what they are supposed to do; or are besieged with baggage from the past that handicaps them from expressing their point of view. As a result, they end up being contained,
... Read more
Pragmarketism

Pragmatic Marketing Insights for Winning Indian Consumers

by Arvind Bhandari, Trupti Bhandari ...

WELCOME TO INDIA, THE LAND OF DIVERSITY, COMPLEXITY, CHALLENGES AND OPPORTUNITY!Understanding the Indian consumer is a tricky business. In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don't apply. It's a market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding ... Read more

$14.99 USD

WELCOME TO INDIA, THE LAND OF DIVERSITY, COMPLEXITY, CHALLENGES AND OPPORTUNITY!Understanding the Indian consumer is a tricky business. In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don't apply. It's a market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding
... Read more
Mahavir

Conqueror of the Self

by Arvind Bhandari ...

Why do we suffer? What is the way out of suffering? What is the purpose of life? And what is the ultimate truth?Vardhamaan Mahavir, the last Jain Tirthankara, did not begin his life as a saint. A prince and a householder, he renounced the world as a youth, seeking to realize himself.Why would a man leave his kingdom and family to wander naked across impossible terrain for twelve long years, ... Read more

$2.99 USD

Why do we suffer? What is the way out of suffering? What is the purpose of life? And what is the ultimate truth?Vardhamaan Mahavir, the last Jain Tirthankara, did not begin his life as a saint. A prince and a householder, he renounced the world as a youth, seeking to realize himself.Why would a man leave his kingdom and family to wander naked across impossible terrain for twelve long years,
... Read more

Creativity and Problem Solving (The Brian Tracy Success Library)

by Brian Tracy ...

The hallmark of an exceptional career is the ability to devise innovative solutions for work challenges. Therefore, creative thinking skills are vital for your professional advancement.Recent research has revealed a direct causality between ideas and profitability, which means that in today’s competitive and technology-rich work environment, the most crucial element separating an extraordinary ... Read more

$9.99 USD

The hallmark of an exceptional career is the ability to devise innovative solutions for work challenges. Therefore, creative thinking skills are vital for your professional advancement.Recent research has revealed a direct causality between ideas and profitability, which means that in today’s competitive and technology-rich work environment, the most crucial element separating an extraordinary
... Read more
Ready, Set, Pro

by Taya Wood ...

FROM PASSION TO PROFIT FOR CREATIVE PEOPLE.Writers, artists, designers, and musicians–get ready to do what you love and pay the bills! When you're in the right mindset you can knock down your limiting beliefs about being good enough and gain the confidence you need to enter the marketplace. Being YOU is the key.Do you doubt your artistic ability? Does the thought of having to convince people to ... Read more

$3.99 USD

FROM PASSION TO PROFIT FOR CREATIVE PEOPLE.Writers, artists, designers, and musicians–get ready to do what you love and pay the bills! When you're in the right mindset you can knock down your limiting beliefs about being good enough and gain the confidence you need to enter the marketplace. Being YOU is the key.Do you doubt your artistic ability? Does the thought of having to convince people to
... Read more
Organizational Turnarounds with a Human Touch

by Baldev Seekri ...

Most organizational turnaround initiatives either end prematurely or wither away quickly after few initial successes. In Organizational Turnarounds with a Human Touch, author Baldev Seekri states that the issue is not the talent or sincerity of the orchestrating leaders, but rather the ignorance about the sequential nature of the transformation process and the lack of discipline to thwart ... Read more

$7.19 USD

Most organizational turnaround initiatives either end prematurely or wither away quickly after few initial successes. In Organizational Turnarounds with a Human Touch, author Baldev Seekri states that the issue is not the talent or sincerity of the orchestrating leaders, but rather the ignorance about the sequential nature of the transformation process and the lack of discipline to thwart
... Read more
Career Challenges during Global Uncertainty

Up-skilling, Innovating and Determination are must during emerging Digital Economy and Global Uncertainty

by Sarbjit Singh ...

Career Challenges during Global Uncertainty is a jargon-free, compact and easy-to-grasp handy guide for business executives, team leaders, young managers and teachers/professors to sustain in their career during ever-increasing global uncertainty.The impact of fast-growing technologies, digital economy, inconsistent national policies, youth unrest, job losses and global uncertainty has been ... Read more

$3.00 USD

Career Challenges during Global Uncertainty is a jargon-free, compact and easy-to-grasp handy guide for business executives, team leaders, young managers and teachers/professors to sustain in their career during ever-increasing global uncertainty.The impact of fast-growing technologies, digital economy, inconsistent national policies, youth unrest, job losses and global uncertainty has been
... Read more
Reinvention

How to Make the Rest of Your Life the Best of Your Life

by Brian Tracy ...

If you knew you couldn’t fail, what is the greatest thing you would dare to dream? Is the job you now have the one you’ve always wanted? As personal success expert Brian Tracy can attest, it’s not until you deal with the dissatisfactions of the present that you can move onward and upward to create the wonderful future that is possible for you.This transformative book reveals how everyone can ... Read more

$1.49 USD

Also available as: Audiobook

If you knew you couldn’t fail, what is the greatest thing you would dare to dream? Is the job you now have the one you’ve always wanted? As personal success expert Brian Tracy can attest, it’s not until you deal with the dissatisfactions of the present that you can move onward and upward to create the wonderful future that is possible for you.This transformative book reveals how everyone can
... Read more

Also available as: Audiobook
Mind Maps at Work

How to be the best at work and still have time to play

by Tony Buzan ...

Mind Maps at Work takes a fresh and exuberant look at how Mind Maps can keep you one step ahead of your colleagues at work. Full of practical tips, exercises and inspiring casestudies of people from all career backgrounds, it will help you unlock your reservoirs of creativity and find the fulfilment at work you know you deserve.Tony Buzan is the world-renowned inventor of Mind Maps who has helped ... Read more

$5.99 USD

Mind Maps at Work takes a fresh and exuberant look at how Mind Maps can keep you one step ahead of your colleagues at work. Full of practical tips, exercises and inspiring casestudies of people from all career backgrounds, it will help you unlock your reservoirs of creativity and find the fulfilment at work you know you deserve.Tony Buzan is the world-renowned inventor of Mind Maps who has helped
... Read more
Employees First, Customers Second

Turning Conventional Management Upside Down

by Vineet Nayar ...

One small idea can ignite a revolution just as a single matchstick can start a fire.One such idea-putting employees first and customers second-sparked a revolution at HCL Technologies, the IT services giant.In this candid and personal account, Vineet Nayar-HCLT’s celebrated CEO-recounts how he defied the conventional wisdom that companies must put customers first, then turned the hierarchical ... Read more

$23.09 USD or Free with Kobo Plus

Also available as: Audiobook

One small idea can ignite a revolution just as a single matchstick can start a fire.One such idea-putting employees first and customers second-sparked a revolution at HCL Technologies, the IT services giant.In this candid and personal account, Vineet Nayar-HCLT’s celebrated CEO-recounts how he defied the conventional wisdom that companies must put customers first, then turned the hierarchical
... Read more

Also available as: Audiobook
Design Your Thinking

The Mindsets, Toolsets and Skill Sets for Creative Problem-solving

by Pavan Soni ...

Creative problem-solving is at the heart of innovation, and some of the world's most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can't coexist, and that only when resources are replete and the talent best-in-class can one be creative. But nothing could be further from the truth. In fact, creativity thrives amid ... Read more

$4.59 USD

Creative problem-solving is at the heart of innovation, and some of the world's most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can't coexist, and that only when resources are replete and the talent best-in-class can one be creative. But nothing could be further from the truth. In fact, creativity thrives amid
... Read more
The Unfettered Mind

Writings from a Zen Master to a Master Swordsman

by Takuan Soho ...

Translated by William Scott Wilson ...

The classic samurai-era text that fused Japanese swordsmanship with Zen philosophy—written by the incomparable Zen master Takuan SohoWritten by the seventeenth-century Zen master Takuan Soho (1573–1645), The Unfettered Mind is a book of advice on swordsmanship and the cultivation of right mind and intention. It was written as a guide for the samurai Yagyu Munenori, who was a great swordsman and ... Read more

$14.99 USD

The classic samurai-era text that fused Japanese swordsmanship with Zen philosophy—written by the incomparable Zen master Takuan SohoWritten by the seventeenth-century Zen master Takuan Soho (1573–1645), The Unfettered Mind is a book of advice on swordsmanship and the cultivation of right mind and intention. It was written as a guide for the samurai Yagyu Munenori, who was a great swordsman and
... Read more

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Brandvantage

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People who read these also enjoyed

Creativity and Problem Solving (The Brian Tracy Success Library)

Ready, Set, Pro

Organizational Turnarounds with a Human Touch

Career Challenges during Global Uncertainty

Reinvention

Mind Maps at Work

Employees First, Customers Second

Design Your Thinking

The Unfettered Mind

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