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Top Series in United States

Showing 1 - 12 of 12 results for “arnaud rossi”
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  • Omni-personal Luxury

    How to Transform your Luxury Business for the Digital Age

    by Rebecca Schmitt, Arnaud Rossi, Albert Bensoussan ...
    Series series Business and Management (R0)
    Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships ... Read more

    $49.99 USD

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  • This Is Service Design Doing

    by Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider ...
    How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service ... Read more

    $30.99 USD

  • Quantum Marketing

    Mastering the New Marketing Mindset for Tomorrow's Consumers

    by Raja Rajamannar ...
    Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in ... Read more

    $12.49 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • X: The Experience When Business Meets Design

    by Brian Solis ...
    Welcome to a new era of business in which your brand is defined by those who experience it.Do you know how your customers experience your brand today?Do you know how they really feel?Do you know what they say when you re not around?In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands ... Read more

    $25.00 USD

  • Crm in Action

    Maximizing Value Through Market Segmentation, Product Differentiation & Customer Retention

    by Dr. Ken K. Wong ...
    Written in Dr. Wongs vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of market segmentation, product differentiation, and customer retention strategies.Advance Praise for CRM in ActionThis book helped me a lot in figuring out how to attract the right customers who can see real value in ... Read more

    $8.99 USD

  • Ads to Icons: How Advertising Succeeds in a Multimedia Age

    by Paul Springer ...
    Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. Instead, the book features cases of "pull" advertising -- digital, live events and social networks formed as a response to an advertising ... Read more

    $34.99 USD

  • The Art of Digital Branding

    by Ian Cocoran ...
    Here’s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. Chapters cover the entire range of site content: color schemes and menu formats and the pivotal roles ... Read more

    $13.99 USD

  • The Definitive Guide to Strategic Content Marketing

    Perspectives, Issues, Challenges and Solutions

    by Lazar Dzamic, Justin Kirby ...
    Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters.Marketers everywhere are talking about content, but not everyone is saying the same thing. ... Read more

    $35.99 USD

  • Storytelling about Your Brand Online & Offline

    by Bernadette Martin ...
    "In her book, Bernadette Martin, the "Storytelling Sage," expertly fuses personal branding with storytelling to help people and corporations access their most compelling stories to strengthen their brands." -- William Arruda, President, Reach Personal BrandingAs neurological research confirms, storytelling is a powerful communicative tool. In her new book, Personal Branding Strategist, Bernadette ... Read more

    $13.99 USD

  • Digital Enterprise Transformation

    A Business-Driven Approach to Leveraging Innovative IT

    by Axel Uhl, Lars Alexander Gollenia ...
    The integration of technological innovations, such as In-Memory Analytics, Cloud Computing, Mobile Connectivity, and Social Media, with business practice can enable significant competitive advantage. In order to embrace recent challenges and changes in the governance of IT strategies, SAP and its think tank - the Business Transformation Academy (BTA) - have jointly developed the Digital Capability ... Read more

    $51.99 USD

  • Rethinking Luxury: How to Market Exclusive Products and Services in an Ever-Changing Environment

    by Fabian Sommerrock, Martin C. Wittig, Philip Beil, Markus Albers ...
    The luxury market has long been the exception. Protected for decades - and even centuries - from swings in economic fate and taste by consumers with money and demands for something extraordinary. But the world is changing, and those changes have already initiated some of the first-ever structural changes to the once-untouchable luxury market.This essential book paints a roadmap for the future of ... Read more

    $13.41 USD

  • Customers the day after tomorrow

    How to attract customers in a world of AI, bots and automation

    by Steven Van Belleghem ...
    We are now entering the third phase of digitalization: the phase of far-reaching automation and artificial intelligence. This shift will radically change the relationship between companies and their customers. If companies want to remain customer-oriented, they will need to devise a new kind of customer strategy.This book will guide you through the new phase of digitalization and help you to ... Read more

    $24.39 USD