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  • Marketing Broadway

    The Business Behind the Art

    by Arin Sheehan ...
    Did you know that only 1 in 5 musicals recoup the initial costs of production?In Marketing Broadway: The Business Behind the Art you'll learn precisely what makes a successful Broadway show including:A brief history on Broadway and its many kinds of productionsCase studies reviewing the hits like Oklahoma! and flops like Merrily We Roll AlongAnalysis on cutting-edge promotional techniques for live ... Read more

    $4.99 USD or Free with Kobo Plus