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“anthony kennada”

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  • Category Creation

    How to Build a Brand that Customers, Employees, and Investors Will Love

    by Anthony Kennada ...
    Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands"The Uber of this""The Salesforce of that""It's like Instagram, but for…"There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge ... Read more

    $20.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Audiobook

    Category Creation

    How to Build a Brand that Customers, Employees, and Investors Will Love

    by Anthony Kennada ...
    Narrated by James Fouhey ...

    Unabridged

    7 hours 2 min

    There is no such thing as an original idea anymore—right? Actually, it turns out that the world's most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing.Or does it? Category Creation is the first and only ... Read more

    $19.99 USD

    Also available as: eBook

    Also available as: eBook