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Showing 1 - 12 of 12 results for “ansgar zerfass”
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  • The Management Game of Communication

    Edited by Peggy Simcic Brønn, Stefania Romenti, Ansgar Zerfass ...
    Series Book 1 - Advances in Public Relations and Communication Management
    We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end – it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? ... Read more

    $132.89 USD

  • Public Relations and Communication Management

    Current Trends and Emerging Topics

    Edited by Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim ...
    Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the ... Read more

    $79.99 USD

  • Communication Ethics in a Connected World

    Research in Public Relations and Organisational Communication

    Edited by Andrea Catellani, Ansgar Zerfass, Ralph Tench ...
    What are the main ethical challenges for strategic communication and public relations professionals today? How can researchers help in understanding and dealing with these challenges in a complex and interconnected world? This book offers some answers to these questions, based on contributions by researchers from different European countries and other continents. The chapters of the first section ... Read more

    $71.59 USD

  • Future Directions of Strategic Communication

    Edited by Howard Nothhaft, Kelly Page Werder, Dejan Verčič, Ansgar Zerfass ...
    This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is ... Read more

    $60.99 USD

  • Communication Excellence

    How to Develop, Manage and Lead Exceptional Communications

    by Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven ...
    Series series Business and Management (R0)
    Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering ... Read more

    $31.49 USD

  • The Routledge Handbook of Strategic Communication

    Edited by Derina Holtzhausen, Ansgar Zerfass ...
    Series series Routledge Handbooks in Communication Studies
    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.Focusing on the metatheoretical, philosophical, ... Read more

    $70.99 USD

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  • Public Relations Metrics

    Research and Evaluation

    Edited by Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic ...
    Series series Routledge Communication Series
    Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented. ... Read more

    $72.99 USD

  • Strategic Communication, Social Media and Democracy

    The challenge of the digital naturals

    Edited by W. Timothy Coombs, Jesper Falkheimer, Mats Heide, Philip Young ...
    Series series Routledge New Directions in PR & Communication Research
    Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy.Strategic Communication, Social Media and Democracy provides a wholly new framework for ... Read more

    $65.99 USD

  • Public Relations

    Critical Debates and Contemporary Practice

    Edited by Jacquie L'Etang, Magda Pieczka ...
    This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locatio ... Read more

    $105.99 USD

  • The Handbook of Communication Engagement

    Edited by Kim A. Johnston, Maureen Taylor ...
    Series series Handbooks in Communication and Media
    A comprehensive volume that offers the most current thinking on the practice and theory of engagementWith contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert ... Read more

    $187.00 USD

  • Organizational Behaviour

    People, Process, Work and Human Resource Management

    by Raisa Arvinen-Muondo, Stephen J Perkins ...
    There is a large body of shared knowledge between the study of Organizational Behaviour and Human Resource Management but despite the crossover, they are often treated as very distinct disciplines. Written by a team of experts across both fields, Organizational Behaviour bridges the gap between OB and HRM, with an emphasis on inter-cultural and cross-cultural perspectives of organizational ... Read more

    $55.79 USD

  • Education Policy

    Bridging the Divide Between Theory and Practice

    by Jerome G. Delaney ...
    What exactly is education policy, why is it important, and how is it implemented in the real world? Jerome Delaney, a professor of educational administration and former high school principal, answers the big questions about education policy in this powerful and practical primer for students. Informed by his experience in the public school system, Delaney takes a pragmatic and realistic approach ... Read more

    $22.99 USD