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  • Sustainable Marketing and the Circular Economy in Poland

    Key Concepts and Strategies

    by Anita Proszowska, Ewa Prymon-Ryś, Anna Dubel, Anna Kondak, Aleksandra Wilk ...
    Series series Routledge Focus on Environment and Sustainability
    Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation's marketing strategy in line with the circular economy (CE) framework.This book helps to solve the problem of ineffective pro-environmental programmes and marketing tools, which are currently used by enterprises to make their activities more sustainable. The authors identify ... Read more

    $33.99 USD