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Showing 1 - 12 of 12 results for “angeline close scheinbaum”
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  • Online Consumer Behavior

    Theory and Research in Social Media, Advertising and E-tail

    Edited by Angeline Close Scheinbaum ...
    Series series Marketing and Consumer Psychology Series
    Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the ... Read more

    $54.99 USD

  • Corporate Cancel Culture and Brand Boycotts

    The Dark Side of Social Media for Brands

    Edited by Angeline Close Scheinbaum ...
    This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. This book introduces the term “corporate cancel culture,” highlighting the growing trend among customers to leverage social media to communicate their grievances with companies. This book reports challenges of social ... Read more

    $69.99 USD

  • The Darker Side of Social Media

    Consumer Psychology and Mental Health

    Edited by Angeline Close Scheinbaum ...
    The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related to social media use by consumers. Now in its second edition, it relies on psychological theories to help explain or predict problematic online behavior within the social media landscape through the lens of mental health ... Read more

    $65.99 USD

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  • Filling the Void

    Social Media and The Continuation of Capitalism

    by Marcus Gilroy-Ware ...
    Filling The Void is a book about how the cultures and psychology of social media use fit within a broader landscape of life under capitalism. It argues that social media use is often a psychological response to the need for pleasure and comfort that results from the stresses of life under postmodern capitalism, rather than being a driver of new behaviours as newer technologies are often said to be ... Read more

    $9.99 USD

  • Life in Media

    A Global Introduction to Media Studies

    by Mark Deuze ...
    A new way to teach media studies that centers students’ lived experiences and diverse perspectives from around the world.From the intimate to the mundane, most aspects of our lives—how we learn, love, work, and play—take place in media. Taking an expansive, global perspective, this introductory textbook covers what it means to live in, rather than with, media. Mark Deuze focuses on the lived ... Read more

    $44.99 USD

  • Strategic Reframing

    The Oxford Scenario Planning Approach

    by Angela Wilkinson, Rafael Ramirez ...
    Traditional strategy assumes stability and predictability. Today's world is better characterised by turbulence, uncertainty, novelty and ambiguity - conditions that contribute disruptive changes and trigger the search for new ways of coping. This book aims to become the premier guide on how to do scenario planning to support strategy and public policy. Co-authored by three experts in the field, ... Read more

    $28.99 USD

  • Well-Being and Creative Careers

    What Makes You Happy Can Also Make You Sick

    by Mark Deuze ...
    Series series Global Health Humanities
    The media and creative industries thrive on passion, but that passion often comes at a cost. Behind the glamour of journalism, filmmaking, games, music, advertising and online content creation lies a growing crisis – one of burnout, anxiety, substance abuse and exhaustion. Why do so many creative professionals report feeling both deeply fulfilled and profoundly unwell?Mark Deuze investigates the ... Read more

    $23.99 USD

  • Esports and the Media

    Challenges and Expectations in a Multi-Screen Society

    Edited by Angel Torres-Toukoumidis ...
    Series series Routledge Focus on Digital Media and Culture
    This book takes a multidisciplinary approach to the question of esports and their role in society. A diverse group of authors tackle the impact of esports and the ways in which it has grown within the entertainment industry around the world.Chapters offer a coherent response to the following questions: What role do esports play in the entertainment industry? What communication skills can be ... Read more

    Free

  • Managing Cultural Diversity in Technical Professions

    by Lionel Laroche ...
    'Managing Cultural Diversity in Technical Professions' provides managers of technical professionals with clear and tested strategies to improve communication and increase productivity among culturally diverse technical professionals, teams, and departments.Dr. Laroche outlines the differences in education and training, career expectations, communication styles, and management expectations in ... Read more

    $106.99 USD

  • Game On!

    Gamification, Gameful Design, and the Rise of the Gamer Educator

    by Kevin Bell ...
    Series series Tech.edu: A Hopkins Series on Education and Technology
    Helping teachers take advantage of game design principles and intrinsic motivators to build more effective courses.The changing student body in American higher education demands a new approach to teaching, one that moves toward inclusive, hyperpersonalized learning environments that have much in common with games and social media. Kevin Bell’s Game On! presents dynamic case studies of gamer ... Read more

    $35.99 USD

  • Advancing Crisis Communication Effectiveness

    Integrating Public Relations Scholarship with Practice

    Edited by Yan Jin, Bryan H. Reber, Glen J. Nowak ...
    Series series Routledge Research in Public Relations
    Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the ... Read more

    $61.99 USD

  • Netnography Unlimited

    Understanding Technoculture using Qualitative Social Media Research

    Edited by Robert V. Kozinets, Rossella Gambetti ...
    Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures for over two decades, netnography has impacted the research practices of scholars around the world.In this volume, 34 researchers present 19 ... Read more

    $73.99 USD