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Showing 1 - 12 of 12 results for “andreas kramer”
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  • Customer Value-centered Management

    Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling

    by Andreas Krämer, Thomas Burgartz, Christina Muzzu ...
    Series series Business and Management (R0)
    This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's ... Read more

    $80.99 USD

  • Managing in a VUCA World

    Edited by Oliver Mack, Anshuman Khare, Thomas Burgartz, Andreas Krämer ...
    Series series Business and Management (R0)
    This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and frameworks to deal with unpredictable and rapid changing situations. The premises of VUCA can shape all aspects of an organization. To cover all areas, the book is divided into six sections. Section 1 acts as an introduction to VUCA and ... Read more

    $170.99 USD

  • Audiobook

    Sports Byline: Andrea Kramer

    by Ron Barr ...
    Narrated by Ron Barr, Andrea Kramer ...
    Series series Sports Byline Classics

    Unabridged

    10 min

    Andrea Kramer talks about her HBO’s Real Sports piece on the state of legalization of sports gambling. Legal sports betting is an estimated 5 billion dollar industry, while illegal sports betting in the rest of the country has an estimated 150 billion dollar value.Kramer talks about the fight to legalize sports betting in the state of New Jersey, which would change the climate for sports culture ... Read more

    $4.99 USD or Free with Kobo Plus

  • Medical Device Management

    A Comprehensive Guide to Markets, Marketing, and Regulations

    Edited by Andreas Krämer, Cosimo Franco, Fabiola Hartung-Linz, Ellen Thom ...
    Series series Business and Management (R0)
    Medical Devices are an extremely important, versatile and complex product category within healthcare. However, compared to medicinal products, hospitals, medical staff, etc., there is much less general awareness and understanding of medical devices.This book illuminates different facets of medical devices in a holistic manner. It describes the complexity of the industry, markets, manufacturers, ... Read more

    Free

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  • Advances in Pharma Business Management and Research

    Volume 1

    Edited by Lars Schweizer, Theodor Dingermann, Otto Quintus Russe, Christian Jansen ...
    This open access book presents a unique collection of practical examples from the field of pharma business management and research. It covers a wide range of topics such as: 'Brexit and its Impact on pharmaceutical Law - Implications for Global Pharma Companies', 'Implementation of Measures and Sustainable Actions to Improve Employee's Engagement', 'Global Medical Clinical and Regulatory Affairs ... Read more

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  • Sales Excellence

    Systematic Sales Management

    by Christian Homburg, Heiko Schäfer, Janna Schneider ...
    Series series Business and Management (R0)
    This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and thought-provoking book has a very unique positioning: It considers the sales performance of an organization at a very high, strategic level and offers specific guidance in managing not just a few direct reports but an entire ... Read more

    $71.99 USD

  • The Innovator's Prescription: A Disruptive Solution for Health Care

    by Clayton Christensen, Jerome H. Grossman, M.D. Jason Hwang ...
    A groundbreaking prescription for health care reform--from a legendary leader in innovation . . .Our health care system is in critical condition. Each year, fewer Americans can afford it, fewer businesses can provide it, and fewer government programs can promise it for future generations.We need a cure, and we need it now.Harvard Business School’s Clayton M. Christensen—whose bestselling The ... Read more

    $20.99 USD

  • MBA

    Theory and Application of Business and Management Principles

    Edited by Carolina Machado, J. Paulo Davim ...
    Series series Engineering (R0)
    This book focuses on the relevant subjects in the curriculum of an MBA program. Covering many different fields within business, this book is ideal for readers who want to prepare for a Master of Business Administration degree. It provides discussions and exchanges of information on principles, strategies, models, techniques, methodologies and applications in the business area. ... Read more

    $143.99 USD

  • Redefining Health Care

    Creating Value-based Competition on Results

    by Michael E. Porter, Elizabeth Olmsted Teisberg ...
    The U.S. health care system is in crisis. At stake are the quality of care for millions of Americans and the financial well-being of individuals and employers squeezed by skyrocketing premiums—not to mention the stability of state and federal government budgets.In Redefining Health Care, internationally renowned strategy expert Michael Porter and innovation expert Elizabeth Teisberg reveal the ... Read more

    $32.99 USD or Free with Kobo Plus

  • Price Management

    Strategy, Analysis, Decision, Implementation

    by Hermann Simon, Martin Fassnacht ...
    Series series Business and Management (R0)
    In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice.Going beyond the traditional constraints of “price theory” and “price policy,” the ... Read more

    $71.99 USD

  • The Patient Priority: Solve Health Care's Value Crisis by Measuring and Delivering Outcomes That Matter to Patients

    by Stefan Larsson, Jennifer Clawson, Josh Kellar ...
    From the thought leaders at Boston Consulting Group come lessons on how leading health systems around the world are delivering patient-centered, value-based care by focusing on the health outcomes that matter to patients.To address the growing crises confronting the global health sector, health systems need to deliver better health outcomes to patients for the money spent, an approach known as ... Read more

    $23.99 USD

  • Strategic Marketing For Health Care Organizations

    Building A Customer-Driven Health System

    by Philip Kotler, Robert J. Stevens, Joel I. Shalowitz ...
    This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, ... Read more

    $83.99 USD