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Digilogue

How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer

by Anders Sorman-Nilsson ...

How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world.Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (think analogue watches, paperback books ... Read more

$23.00 USD

How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world.Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (think analogue watches, paperback books
... Read more
Seamless

A Hero's Journey of Digital Disruption, Adaptation and Human Transformation

by Anders Sorman-Nilsson ...

Achieve brand success with smarter change management and seamless transformationSeamless is a guide for transforming your brand and heroically taking your business into the future. Customers are sick and tired of the inconvenience, friction, arrogance and grating seams they experience on their customer journeys caused by brands undergoing awkward and haphazard change. This book shows you how to ... Read more

$13.00 USD

Achieve brand success with smarter change management and seamless transformationSeamless is a guide for transforming your brand and heroically taking your business into the future. Customers are sick and tired of the inconvenience, friction, arrogance and grating seams they experience on their customer journeys caused by brands undergoing awkward and haphazard change. This book shows you how to
... Read more

Brand Management In A Week

How To Be A Successful Brand Manager In Seven Simple Steps

by Paul Hitchens, Julia Hitchens ...

Brand management just got easierSuccessful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their ... Read more

$2.99 USD

Brand management just got easierSuccessful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their
... Read more
The Inevitable

Understanding the 12 Technological Forces That Will Shape Our Future

by Kevin Kelly ...

**A New York Times BestsellerFrom one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives**Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an ... Read more

$10.99 USD

Also available as: Audiobook

**A New York Times BestsellerFrom one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives**Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an
... Read more

Also available as: Audiobook
Change by Design

How Design Thinking Transforms Organizations and Inspires Innovation

by Tim Brown ...

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... Read more

$20.99 USD

Also available as: Audiobook

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business
... Read more

Also available as: Audiobook
The Day after Tomorrow

How to survive in times of radical innovation

by Peter Hinssen ...

For today's organizations, our exponentially changing world has come with great consequences. In this book, Peter Hinssen tells the story of the pioneers who managed to adapt to those changes and who moved beyond today and even tomorrow in their approach of innovation. In doing so, they were able to change the course of entire industries. Peter's book focuses on the business models of these ... Read more

$24.89 USD

For today's organizations, our exponentially changing world has come with great consequences. In this book, Peter Hinssen tells the story of the pioneers who managed to adapt to those changes and who moved beyond today and even tomorrow in their approach of innovation. In doing so, they were able to change the course of entire industries. Peter's book focuses on the business models of these
... Read more
Long Tail

Why the Future of Business Is Selling Less of More

by Chris Anderson ...

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From ... Read more

$12.99 USD

Also available as: Audiobook

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From
... Read more

Also available as: Audiobook
Eating the Big Fish

How Challenger Brands Can Compete Against Brand Leaders

by Adam Morgan ...

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has ... Read more

$22.00 USD

Also available as: Audiobook

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has
... Read more

Also available as: Audiobook
The Revenge of Analog

Real Things and Why They Matter

by David Sax ...

A heartfelt defense of the analog world, from film photography to brick-and-mortar stores**“Insightful and entertaining. . . . A powerful counternarrative to the techno-utopian belief that we would live in an ever-improving, all-digital world.” —**The New York TimesAn International BestsellerNamed a Best Book of the Year by The New York Times • <em... ... Read more

$11.99 USD

Also available as: Audiobook

A heartfelt defense of the analog world, from film photography to brick-and-mortar stores**“Insightful and entertaining. . . . A powerful counternarrative to the techno-utopian belief that we would live in an ever-improving, all-digital world.” —**The New York TimesAn International BestsellerNamed a Best Book of the Year by The New York Times • <em...
... Read more

Also available as: Audiobook
How to be a Graphic Designer Without Losing Your Soul, 2nd Edition

by Adrian Shaughnessy ...

Graphic designers constantly complain that there is no career manual to guide them through the profession. Adrian Shaughnessy draws on a wealth of experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work and avoid becoming a hired drone working on soulless projects. It ... Read more

$2.99 USD

Graphic designers constantly complain that there is no career manual to guide them through the profession. Adrian Shaughnessy draws on a wealth of experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work and avoid becoming a hired drone working on soulless projects. It
... Read more
Reengineering Retail

The Future of Selling in a Post-Digital World

by Doug Stephens ...

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... Read more

$13.09 USD

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the
... Read more
Escape the Game: How to Make Puzzles and Escape Rooms

by Adam Clare ...

If you are thinking of opening an escape game or are wondering what goes on behind-the-scenes at an escape game this book is for you.Escape the Game addresses the most common questions that people have about designing, making, and running escape rooms.In the book you will discover:-How to design for a fun play experience-What documentation you need-How to design for a fun play experience-Ways to ... Read more

$8.99 USD or Free with Kobo Plus

If you are thinking of opening an escape game or are wondering what goes on behind-the-scenes at an escape game this book is for you.Escape the Game addresses the most common questions that people have about designing, making, and running escape rooms.In the book you will discover:-How to design for a fun play experience-What documentation you need-How to design for a fun play experience-Ways to
... Read more

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“anders sorman nilsson”

Digilogue

Seamless

People who read these also enjoyed

Brand Management In A Week

The Inevitable

Change by Design

The Day after Tomorrow

Long Tail

Eating the Big Fish

The Revenge of Analog

How to be a Graphic Designer Without Losing Your Soul, 2nd Edition

Reengineering Retail

Escape the Game: How to Make Puzzles and Escape Rooms

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