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ana roncha

Showing 1 - 12 of 12 results for “ana roncha
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  • Fashion Management

    A Strategic Approach

    The 2nd edition of this market-leading text solidifies the book's place as the go-to guide for students studying the business of fashion.With its truly international approach and host of pedagogical features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, it is the perfect resource for getting to grips with the breadth of issues and concerns facing fashion ... Read more

    $44.59 USD

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  • Harvard Business Review Project Management Handbook

    How to Launch, Lead, and Sponsor Successful Projects

    Series series HBR Handbooks
    The one primer you need to launch, lead, and sponsor successful projects.We're now living in the project economy. The number of projects initiated in all sectors has skyrocketed, and project management skills have become essential for every leader and manager. Still, project failure rates remain extremely high. Why? Leaders oversee too many projects and have too little visibility into them. ... Read more

    $21.59 USD or Free with Kobo Plus

  • Change

    How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times

    Transform your organization with speed and efficiency using this insightful new resourceIncremental improvement is no longer sufficient in helping organizations navigate the complexity, uncertainty and volatility of today's world. In Change: How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times, authors John P. Kotter, Vanessa Akhtar, and Gaurav Gupta explore how to ... Read more

    Was $18.00 USD Now $13.00 USD

  • HBR's 10 Must Reads 2025

    The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "Use Strategic Thinking to Create the Life You Want" by Rainer Strack, Susanne Dyrchs, and Allison Bailey)

    Series series HBR's 10 Must Reads
    A year's worth of management wisdom, all in one place.We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on the most cutting-edge, influential thinking driving business today. With authors from Ginni Rometty to Robert I. Sutton and company examples from Maersk to Nvidia, this volume brings the most current and important ... Read more

    $17.29 USD or Free with Kobo Plus

  • Principles of Marketing

    Thoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.New coverage and fresh examples throughout the text addressing the latest developments in customer engagement tools, practices and ... Read more

    $43.19 USD

  • Open Services Innovation

    Rethinking Your Business to Grow and Compete in a New Era

    The father of "open innovation" is back with his most significant book yet. Henry Chesbrough’s acclaimed book Open Innovation described a new paradigm for management in the 21st century. Open Services Innovation offers a new approach that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services ... Read more

    $21.00 USD

  • Marketing Strategy and Competitive Positioning

    For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and ... Read more

    $41.09 USD

  • Supply Chain: The Insights You Need from Harvard Business Review

    Series series HBR Insights Series
    Disruptions in the global supply chain bring companies to a standstill.Supply and demand shocks. Labor shortages. International trade wars. As businesses and customers struggle to get the products they need from across the globe, manufacturers must reassess how they operate, from rethinking offshore options to exploring new technologies.Supply Chain: The Insights You Need from Harvard Business ... Read more

    $15.89 USD or Free with Kobo Plus

  • Changing Business from the Inside Out

    A Tree-Hugger's Guide to Working in Corporations

    by Tim Mohin ...
    The BP oil spill, the 2008 global financial collapse, and revelations of scandalous working conditions at Chinese electronics supplier Foxconn show why so many are suspicious of promises of corporate responsibility. But slowly and fitfully, corporations are changing. It’s not just because of the high cost of making amends and a fear of negative publicity. Consumers are demanding better corporate ... Read more

    $17.99 USD

  • Strategic Management

    From Confrontation to Transformation

    In the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on and confronting strategic issues, sensing opportunities and threats, choosing strategies and transforming organizations, this essential textbook offers a fresh and provocative perspective on strategic management. ... Read more

    $99.89 USD

  • Own the Future

    50 Ways to Win from The Boston Consulting Group

    The world faces social, political, and economic turmoil on an unprecedented scale—along with unsettling levels of turbulence and volatility. Market leadership today is less of a predictor of leadership tomorrow. Therefore, senior executives today must strive to own the future.In Own the Future, The Boston Consulting Group, one of the world’s most prestigious and innovative management consulting ... Read more

    $21.00 USD

  • 5 Years of Must Reads from HBR: 2024 Edition (5 Books)

    Series series HBR's 10 Must Reads
    Five years' worth of management wisdom, all in one place.Get the latest, most significant thinking from the pages of Harvard Business Review in 5 Years of Must Reads from HBR: 2024 Edition. Every year, HBR editors examine the ideas, insights, and best practices from the past twelve months to select the definitive articles that have provoked the most conversation and inspired the most change. From ... Read more

    $82.79 USD or Free with Kobo Plus