Skip to main content
Search Button
United States Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


“ana estima”

Showing 1 - 12 of 12 results for “ana estima”
Skip side bar filters

  • AI Applications for Digital Marketing Education: Pedagogy, Skills Development, and Future Directions

    Edited by Rúben Pinhal, Ana Estima, Ana Carolina Carvalho ...
    Artificial intelligence has moved quickly into digital marketing, embedding itself in content creation, ad optimization, analytics, and customer relationship management. Marketing education hasn't kept the same pace. While a growing body of research has examined how AI performs in marketing practice, far less attention has gone to the harder question of how these same technologies should actually ... Read more

    $175.49 USD

  • Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession

    Edited by Margarida M. Pinheiro, Ana Estima, Susana Marques ...
    Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face ... Read more

    $161.99 USD

People who read these also enjoyed

  • Teaching and Learning in the Age of Generative AI

    Evidence-Based Approaches to Pedagogy, Ethics, and Beyond

    Edited by Joseph Rene Corbeil, Maria Elena Corbeil ...
    Winner of the 2025 Systems Thinking & Change Division Outstanding Book Award from the Association for Educational Communications and Technology!Teaching and Learning in the Age of Generative AI explores how educators can effectively harness the potential of artificial intelligence technologies while skillfully navigating its pedagogical, technical, ethical, institutional, and societal implications ... Read more

    $64.99 USD

  • Radical Solutions and Open Science

    An Open Approach to Boost Higher Education

    Edited by Daniel Burgos ...
    Series series Education (R0)
    This open access book presents how Open Science is a powerful tool to boost Higher Education. The book introduces the reader into Open Access, Open Technology, Open Data, Open Research results, Open Licensing, Open Accreditation, Open Certification, Open Policy and, of course, Open Educational Resources. It brings all these key topics from major players in the field; experts that present the ... Read more

    Free

  • The Role of Sustainability and Artificial Intelligence in Education Improvement

    Edited by Joanna Rosak-Szyrocka, Justyna Żywiołek, Anand Nayyar, Mohd Naved ...
    This book is devoted to the issues faced by universities in the field of distance learning during and after COVID, as well as in digitalization times. The book devotes a lot of space to the issues of Web 3.0 in university e-learning, Industry 4.0, artificial intelligence and digital equity.The aim and scope of this book is to draw a holistic picture of education before and after COVID, the ... Read more

    $110.99 USD

  • AI and IoT in the EduTech Era

    The Future of Education

    Edited by Yahya Fikri, Adnène Arbi ...
    Series series Emerging Trends in Science, Innovation and Business
    Artificial intelligence (AI) and the Internet of Things (IoT) are redefining the educational landscape across schools, universities, and training institutions worldwide. This book explores how these technologies are reshaping teaching, learning, assessment, governance, and institutional strategy in the evolving EduTech era.Bringing together international scholars and practitioners, this volume ... Read more

    $72.99 USD

  • Strategic Labor Relations Management in Modern Organizations

    Edited by Ana María Lucia Casademunt ...
    Rapid changes within the modern business landscape have created new demands for human resources management. With a different set of challenges to face, human resources managers must implement novel approaches to improve policy effectiveness. Strategic Labor Relations Management in Modern Organizations is a pivotal reference source for the latest scholarly research on emerging human resource ... Read more

    $175.49 USD

  • The Evolution of Artificial Intelligence in Higher Education

    Challenges, Risks, and Ethical Considerations

    Edited by Miltiades D. Lytras, Afnan Alkhaldi, Sawsan Malik, Andreea Claudia Șerban, Tahani Aldosemani ...
    Series series Emerald Studies in Active and Transformative Learning in Higher Education
    Artificial Intelligence (AI) is shaping the future of higher education administration. The Evolution of Artificial Intelligence in Higher Education is a comprehensive guide to the transformative potential of AI in the higher education landscape, focused on the need to nurture technology literacy among educators and learners.Chapters explore the practicality of AI tools in academia, such as ChatGPT ... Read more

    $94.99 USD

  • Work from Home

    Multi-level Perspectives on the New Normal

    Edited by Payal Kumar, Anirudh Agrawal, Pawan Budhwar ...
    Covid 19 was a black swan event which led to working from home emerging as the new normal at a global level. As HRM scholars we aim to understand this phenomenon from both an employee and employer perspective, while drawing on the UN’s sustainable development goals (SDGs) which aspire for a fairer and more inclusive world for people and the planet.At the individual level of analysis there are ... Read more

    $86.99 USD

  • Advanced AI Technologies for Improving Education Systems

    Edited by Amit Kumar Tyagi ...
    AI is expected to radically change teaching and learning in both schools and industry causing radical disruption of work. AI can support initiatives and lifelong learning, but educational institutions and companies need to take changing technology into account. Moving towards AI supported by digital tools requires a major shift in the concept of learning, expertise, and its business applications ... Read more

    $69.99 USD

  • Organizational Change Management Strategies in Modern Business

    Edited by Aslı Goksoy ...
    Scholars agree that change has become a staple in organizational life and will likely remain as such beyond the 21st century. As the rate of change continues to accelerate, organizations must strive to develop and implement new initiatives in order to obtain significant benefits to organizational survival, economic viability, and human satisfaction. Organizational Change Management Strategies in ... Read more

    $184.49 USD

  • Navigating Generative AI in Higher Education

    Ethical, Theoretical and Practical Perspectives

    Edited by Soroush Sabbaghan ...
    This timely book explores the role of generative artificial intelligence (AI) in reshaping higher education. It presents a detailed examination of the impact of generative AI on teaching, research and academic practices, investigating its transformative potential and addressing key ethical concerns and challenges.Leading international experts discuss how generative AI can be used for personalized ... Read more

    $35.99 USD