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“alexander jutkowitz”

Showing 1 - 12 of 12 results for “alexander jutkowitz”
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  • The Strategic Storyteller

    Content Marketing in the Age of the Educated Consumer

    by Alexander Jutkowitz ...
    The world needs more storytellers.Storytelling is an inherently innovative activity.When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.For individuals, crafting stories is the primary way we can make sense of ... Read more

    $15.00 USD

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  • When Digital Becomes Human

    The Transformation of Customer Relationships

    by Steven Van Belleghem ...
    WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read CategoryIn an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first ... Read more

    $35.09 USD

  • Customer Experience 3.0

    High-Profit Strategies in the Age of Techno Service

    by John A. Goodman ...
    Customer Experience 3.0 provides firsthand guidance on what works, what doesn't--and the revenue and word-of-mouth payoff of getting it right.Between smartphones, social media, mobile connectivity, and a plethora of other technological innovations changing the way we do almost everything these days, your customers are expecting you to be taking advantage of it all to enhance their customer service ... Read more

    $18.79 USD or Free with Kobo Plus

  • You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling

    by David Sandler, David H. Mattson ...
    The bestselling sales classic! Revised and expanded to help you supercharge personal and team performance in today's ultra-competitive sales environment"People make buying decisions emotionally and justify them logically."That shrewd, timeless insight from the first edition of this bestselling book has become a “no-brainer” among sales professionals. Now You Can't Teach a Kid to Ride a Bike at a ... Read more

    $22.69 USD

  • Top of Mind (PB)

    by John Hall ...
    A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketingWhat do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By ... Read more

    $19.49 USD

  • Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

    by Paul M. Rand ...
    Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-MouthHighly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are ... Read more

    $20.79 USD

  • A Crowdfunder's Strategy Guide

    Build a Better Business by Building Community

    by Jamey Stegmaier ...
    More Than MoneyJamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community ... Read more

    $17.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Mobile Influence

    The New Power of the Consumer

    by Chuck Martin ...
    The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use ... Read more

    $11.59 USD or Free with Kobo Plus

  • Magnetic

    The Art of Attracting Business

    by Joe Calloway ...
    Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying ... Read more

    $15.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Customer-Centric Marketing

    Supporting Sustainability in the Digital Age

    by Jon James, Neil Kelley, Dr Neil Richardson ...
    Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development ... Read more

    $35.09 USD

  • Twitter Marketing: How To Market Your Online Information Business: Setting Up & Optimizing Your Twitter Exposure

    Information Marketing Development, #3

    by Kay Franklin ...
    Series Book 3 - Information Marketing Development
    Twitter Marketing: How To Market Your Online Information Business - Setting Up & Optimizing Your Twitter ExposureThis book is for both beginners to Twitter and also for those who have been using Twitter for quite a while but have not really appreciated the huge potential it offers to increase your online business visibility and therefore are not getting the most out of it.The book begins with the ... Read more

    $2.99 USD or Free with Kobo Plus

  • F-Commerce Handbook

    by Paul Marsden, Paul Chaney ...
    The 10 Secrets to Selling on the World’s #1 Social NetworkFacebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook.The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today, The f-Commerce Handbook delivers practical guidance, proven strategies, and best practices to profit from Facebook as a ... Read more

    $8.69 USD