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“alex simonson”

Showing 1 - 12 of 12 results for “alex simonson”
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  • Marketing Aesthetics

    The Strategic Management of Brands, Identity, and Image

    by Alex Simonson, Bernd H. Schmitt ...
    There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines ... Read more

    $15.99 USD

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  • The Crowd

    A Study of the Popular Mind

    by Gustave Le Bon ...
    The Crowd: A Study of the Popular Mind is a brilliant treatise on the workings of crowds. Gustave Le Bon examines many different kinds of crowds and how they work. He differentiates between different kinds of crowds such as mobs, juries, elected bodies, and simple crowds. This landmark book is one of the most influential books ever written on this subject. An important book for anyone studying or ... Read more

    $0.99 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • The Undercover Economist:Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car!

    Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car!

    by Tim Harford ...
    An economist's version of The Way Things Work, this engaging volume is part field guide to economics and part expose of the economic principles lurking behind daily events, explaining everything from traffic jams to high coffee prices. The Undercover Economist is for anyone who's wondered why the gap between rich and poor nations is so great, or why they can't seem to find a decent second-hand car ... Read more

    $18.09 USD

  • Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

    How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

    by Benjamin R. Barber ...
    "Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson LearsA powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to ... Read more

    $12.29 USD

  • Buying In

    The Secret Dialogue Between What We Buy and Who We Are

    by Rob Walker ...
    Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to ... Read more

    $5.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Bargain Fever

    How to Shop in a Discounted World

    by Mark Ellwood ...
    When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood ... Read more

    $14.99 USD

  • Wal-Mart: The Bully of Bentonville

    How the High Cost of Everyday Low Prices is Hurting America

    by Anthony Bianco ...
    The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U.S. consumer-product company. More than 138 million shoppers visit one of its 5,300 stores each week. But Wal-Mart’s “everyday low prices” come at a tremendous cost to workers, suppliers, competitors, ... Read more

    $6.99 USD

  • The Influentials

    One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

    by Edward Keller, Jonathan Berry ...
    One American in ten tells the other nine where to shop, what to buy...even how to vote. The Influentials tells who they are, and how they can be influenced.Who are they? The most influential Americans—the ones who tell their neighbors what to buy, which politicians to support, and where to vacation—are not necessarily the people you'd expect. They're not America's most affluent ten percent or best ... Read more

    $15.99 USD

  • Customer Analytics For Dummies

    by Jeff Sauro ...
    The easy way to grasp customer analyticsEnsuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business ... Read more

    $21.00 USD

  • Sensory Marketing

    Research on the Sensuality of Products

    Edited by Aradhna Krishna ...
    What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these ... Read more

    $73.99 USD

  • Summary and Analysis of Contagious: Why Things Catch On

    Based on the Book by Jonah Berger

    by Worth Books ...
    Series series Smart Summaries
    So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger's book.Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.This short summary and analysis of Contagious includes:Historical contextChapter-by-chapter overviewsDetailed timeline of ... Read more

    $4.99 USD or Free with Kobo Plus

  • The Money Illusion

    by Irving Fisher ...
    In economics, money illusion refers to the tendency of people to think of currency in nominal, rather than real, terms. In other words, the numerical/face value (nominal value) of money is mistaken for its purchasing power (real value). This is false, as modern fiat currencies have no inherent value and their real value is derived from their ability to be exchanged for goods and used for payment ... Read more

    $1.99 USD