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Top Series in United States

Showing 1 - 12 of 12 results for “alessandro caliandro”
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  • The Platformisation of Consumer Culture

    A Digital Methods Guide

    by Alessandro Caliandro, Alessandro Gandini, Lucia Bainotti, Guido Anselmi ...
    Series series Digital Studies
    This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategies, and techniques through a set of ad hoc case studies focused on the most prominent digital ... Read more

    $56.99 USD

  • Qualitative Research in Digital Environments

    A Research Toolkit

    by Alessandro Caliandro, Alessandro Gandini ...
    This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are ‘retrofitted’ to digital spaces, Qualitative Research in Digital Environments offers researchers a set of ‘digitally native’ tools that are designed for online social environments.Thanks to a broad range of cases including ... Read more

    $73.99 USD

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  • Public Opinion

    by Walter Lippmann ...
    First published in 1922, “Public Opinion” is the fascinating study of the role of citizens in a democracy by Walter Lippmann, an American writer, reporter and political commentator. Lippmann’s notable career spanned decades and produced some of the most important journalism in American history. He was the first to introduce the concept of the Cold War, received many awards, including two Pulitzer ... Read more

    $8.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

    by Brian Burns, Tom Snyder ...
    Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . .Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it?Brian C. Burns and ... Read more

    $23.39 USD

  • A/B Testing

    The Most Powerful Way to Turn Clicks Into Customers

    by Dan Siroker, Pete Koomen ...
    How Your Business Can Use the Science That Helped Win the White HouseThe average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.What's the solution? A/B testing.A/B testing is the simple idea of showing several different versions of a web page to live ... Read more

    $20.00 USD

  • Lightning in a Bottle

    The Proven System to Create New Ideas and Products That Work

    by David Minter, Michael Reid ...
    "You will never look at 'new ideas' the same way again." —H. Wayne Huizenga, founder and former chairman and CEO of Blockbuster Inc."I would strongly suggest that all marketers read this book before they decide to launch a new product, line extension or enter a new line of business." —Mark R. Goldston, chairman and CEO, United Online, Inc., which includes NetZero, Juno, Classmates and MyPoints.com ... Read more

    $11.59 USD

  • Top 100 Tips for Staff Management

    by Paul Davis ...
    Easy Solutions to Sticky Staffing Issues...With Top 100 Tips for Staff ManagementFace it: staff situations are often uncomfortable, sticky situations.Do you find yourself fighting fires at the office rather than building your team? Overloaded with too much? Are you in a quandary about dealing with a lazy employee? How do you deal with one that's dishonest? Is the staff appraisal becoming a thing ... Read more

    $4.97 USD or Free with Kobo Plus

  • The Intuitive Customer

    7 Imperatives For Moving Your Customer Experience to the Next Level

    by Colin Shaw, Ryan Hamilton ...
    Series series Business and Management (R0)
    Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences. ... Read more

    $53.99 USD

  • Freemium

    Attract more customers and boost your sales

    by 50minutes ...
    Series Book 17 - Management & Marketing
    Attract more customers and boost your sales!This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the different types of free offers given to customers and how they can be beneficial to a business• Implement the freemium business model into your ... Read more

    $9.99 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Word of Mouse

    The Marketing Power of Collaborative Filtering

    by John Riedl, Joseph Konstan ...
    Through compelling case studies, Word of Mouse maps out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, ... Read more

    $7.99 USD

  • The Handbook of Mobile Market Research

    Tools and Techniques for Market Researchers

    by Ray Poynter, Navin Williams, Sue York ...
    The premier guide to mobile market researchThe Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times—along with their tablets, smartwatches, media players, and navigation ... Read more

    $31.00 USD

  • Digital Channels and Social Media Management in Luxury Markets

    by Fabrizio Mosca, Chiara Civera ...
    Series series Routledge-Giappichelli Studies in Business and Management
    In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following:new geographical market development, such as in the Far East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury goods ... Read more

    $70.99 USD