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Showing 1 - 12 of 12 results for “albert n greco”
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  • Scholarly Publishing in the Humanities, 2000-2024

    Marketing and Communications Challenges and Opportunities

    by Albert N. Greco ...
    Series series Education (R0)
    This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective. The study draws on statistical surveys and data from a multidude of sources in order to analyze the major challenges confronting the humanities in higher education as well as the opportunities for print and digital publication ... Read more

    $44.99 USD

  • A Business History of the Trade Book Publishing Industry in the U.S.

    Disruption and Dynamic Change in a Creative Industry, 2000-2025

    by Albert N. Greco ...
    Series series Business and Management (R0)
    This book explores the managerial, marketing, economic, operational, and financial strategies that have enabled trade publishing to confront many macroeconomic and technological changes so far in the 21st century in a far more efficient way than many other creative industries, such as the newspaper industry.Despite these unsettling changes and business threats, the book industry maintained a sense ... Read more

    $152.09 USD

  • The College Textbook Publishing Industry in the U.S. 2000-2022

    The Search for Competitive Marketing Strategies

    by Albert N. Greco ...
    Series series Education (R0)
    This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher ... Read more

    $40.49 USD

  • The Strategic Marketing of Science, Technology, and Medical Journals

    A Business History of a Dynamic Marketplace, 2000–2020

    by Albert N. Greco ...
    Series series Business and Management (R0)
    This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period has witnessed tremendous economic, marketing, and technological growth including the migration from a print only to a hybrid publishing format. With this growth, the industry has also seen the rise of open access publishing, copyright ... Read more

    $44.99 USD

  • The Business of Scholarly Publishing

    Managing in Turbulent Times

    by Albert N. Greco ...
    The financial, technological, and institutional challenges facing scholarly presses are more critical now than they have ever been. Sales channels have narrowed, costs have risen, and technological change and the push toward open access have drastically changed the economic landscape. However, the publishing and dissemination of scholarly books and journals remains essential to academic research. ... Read more

    $27.89 USD

  • The Economics of the Publishing and Information Industries

    The Search for Yield in a Disintermediated World

    by Albert N. Greco ...
    Books, scholarly journals, business information, and professional information play a pivotal role in the political, social, economic, scientific, and intellectual life of nations. While publications abound on Wall Street and financial service companies, the relationship between Wall Street’s financial service companies and the publishing and information industries has not been explored until now. ... Read more

    $89.99 USD

  • The Marketing of World War II in the US, 1939-1946

    A Business History of the US Government and the Media and Entertainment Industries

    by Albert N. Greco ...
    Series series Business and Management (R0)
    From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the ... Read more

    $53.99 USD

  • The Book Publishing Industry

    by Albert N. Greco, Jim Milliot, Robert Wharton ...
    The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. ... Read more

    $98.99 USD

  • The Growth of the Scholarly Publishing Industry in the U.S.

    A Business History of a Changing Marketplace, 1939–1946

    by Albert N. Greco ...
    Series series Business and Management (R0)
    This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and marketing strategies to ... Read more

    $53.99 USD

  • Media Economics

    Theory and Practice

    Edited by Alison Alexander, C. Ann Hollifield, Albert N. Greco, James Owers, Rod Carveth ...
    Series series Routledge Communication Series
    Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into ... Read more

    $93.99 USD

  • University Presses (Essential JSP: Critical Insights into the World of Scholarly Publishing)

    Edited by Albert N. Greco ...
    University Presses, the first volume in the Essential Journal of Scholarly Publishing series, examines the modern challenges faced by university presses and the importance of maintaining this unique sector of the publishing industry. The volume features an eclectic array of articles, including discussions that specifically highlight individual presses, such as Edinburgh University Press, the ... Read more

    $21.59 USD

  • Scholarly Publishing in Emerging Nations (Essential JSP: Critical Insights into the World of Scholarly Publishing)

    Edited by Albert N. Greco ...
    Scholarly Publishing in Emerging Nations, the second volume in the Essential Journal of Scholarly Publishing series, presents and examines the challenges and achievements of scholarly publishing operations in emerging nations such as China, Malaysia, Nigeria, Bangladesh, Iran, and Saudi Arabia. In his introduction to this volume, series editor Albert N. Greco of the Fordham Business School ... Read more

    $21.59 USD